Seeing communities invest in the future with referendum approvals makes me SO HAPPY!
In our area of Wisconsin this spring, voters approved over $60 million dollars to make changes to our schools.
From renovations to additions, to energy upgrades, to one-to-one technology, to continuing education—there are so many great things happening to improve our schools.
With the votes in, now the real work must begin. There are so many tasks to complete and oversee, but are you thinking of how to communicate the updates to your taxpayers who approved the spending?
Social media is a great way to provide up-to-the-minute updates on what is happening at the school.
Pictures are worth a thousand words, so you don’t need to write a novel with each post or tweet. Here are just three quick ideas that might help ensure you get routine updates out to your community.
- Give yourself a recurring reminder each week to take a photo. You obviously don’t have to take a photo at that exact moment, but the alert will make you think, “Have we shared a photo this week yet?” You may not have significant physical changes that a photo will show, but just commit to one photo per week.
- Photos with people in it are more engaging. You have many workers coming and going, so snap photos of them. Of course, you may want to ask first (especially if it’s a close-up photo), but grabbing some action shots will help show the hustle and bustle it takes to turn plans into reality.
- Keep it simple. One sentence or even just a couple of words is all it takes to explain the photos. Don’t forget to occasionally ask a question to encourage likes or comments. This helps ensure more of your posts are seen by your audience.
Summers are a busy place at a school. Even if you don’t have a huge project happening, keep your community tuned in with the little things. It will help maintain the connection you’ve built over the school year.
Cheers to a safe, productive summer full of social media updates!
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