Episode: 191 Want to hear a great case study that will help support adding another person to your communications team? This is it!  Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram. If you […]

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Episode: 190 Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does – and you’ll want to listen in. Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school! La […]

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Episode: 189 A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota. See what social media looks like for this one-person shop in a district of more than 5,000 students. Ryan shares the various social […]

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Episode: 188 From journalist to school communicator to mom – this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities. You might be afraid […]

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Episode: 187 With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode! “Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate […]

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Episode: 186 Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole. When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering. Schools can only inform through […]

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Episode: 185 Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than […]

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Episode: 184 Today’s guest is bursting with energy and passion for school communications! With more than 18 years in education, discover Matthew Jennings’s unique journey to the school PR world. After being with Peachjar for just one year, Matthew shares how to reach your community strategically with information they want and need to know. Social […]

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Episode: 183 At some point, public schools will be faced with asking the community to support more funding for the school. It might seem like you don’t have time to ask for feedback, but research is the most important part of the process. Are you making the most common mistake when asking voters for money? […]

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Episode: 182 If Abby told you that implementing just one simple weekly practice could increase your flow of photos and stories from staff by 2-5 times, would you do it? Great content doesn’t just happen by chance. Learn the monthly goal that Abby sets for herself to ensure she covers students of all ages within […]

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