Episode: 260 In this episode, we’re diving into free and effective marketing strategies for schools! Whether you’re looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity! 19 Free Marketing Strategies – Get a […]
Read MoreFrom School Counselor to School & Community Storyteller with Erin Montgomery
Episode: 259 In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience. What you’ll learn in […]
Read MoreLeading with Pride: How a Superintendent Can Champion School Storytelling with Dr. Vince Breunig
Episode: 258 This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️ 5 Key Takeaways for Listeners: Tell Your School’s Story Consistently – If you don’t share it, someone else will. A structured communication plan ensures positive stories reach your community. Lead by Example – Dr. Breunig […]
Read More2025 Social Media Trends for Schools – Survey Insights You Need to Know with Andrea Gribble
Episode: 257 In this episode, you’ll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We’ll cover: Top platforms: Are Facebook and Instagram still on top? What about Twitter/X? Biggest challenges: Lack of time and collecting content remain the top struggles for school […]
Read MoreHow to Impact the World through Social Media with Sparsh Shah
Episode: 256 Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a […]
Read MoreSchool Marketing The Right Way with Brendan Schneider
Episode: 255 In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help […]
Read MoreTeen Tech Talk: Cyberbullying, Social Media, and Solutions with Dr. Justin Patchin
Episode: 254 How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more. Here’s what you’ll learn: 📱 […]
Read MoreFrom Chaos to Calm: Building Your School Crisis Communication Toolkit with Galen Eagle, APR
Episode: 253 Key Listener Takeaways: Crisis Communication Plan vs. Toolkit – Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resources and tools you’ll need on hand). Real-Life Application: Employee Arrest Scenario – Hear how the toolkit was put to use during a sensitive employee […]
Read MoreBus Driver Recruitment: Transporting Students to Success with Sara Meredith
Episode: 252 Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling. Sara Meredith shares: The Power of Research: Discover the insights they uncovered to […]
Read MoreFrom Solo to Strength: Growing Capacity with School Communication Leads with Cindy Nickerson
Episode: 251 Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students. Here’s what you’ll learn: How Cindy’s Communication Lead Program Started Discover […]
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