Episode: 215 Understanding Branding: Learn the dual aspects of branding—strategy and design—and why both are crucial for your school’s identity. Common Branding Mistakes in K12: Madison Carr, an expert in school branding, discusses the typical pitfalls schools face in their branding efforts and how to avoid them. Beyond Visuals: Discover why effective branding is more […]

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Episode: 214 AI is impacting everything these days, and today, you’ll learn how it can help improve customer service for your school! AI chatbots work in two ways. First, they help provide self-service support for your families (or customers). But almost more importantly, they provide a ton of data that can help improve your website […]

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Episode: 213 All schools need to consider marketing, but what is the best way to train your ever-changing and growing team? Ashley was up for the task, and today, you’ll learn about her Digital Leaders Cohort. Harmony Public Schools is a public charter that opened back in 2000. They have over 60 locations in Texas. […]

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Episode: 212 You read the headline right—there are times when I hate my job in school social media, and today, I share five of them at the top of my list. Don’t worry—I don’t leave you totally down and out. With each situation that frustrates me, I share what we can do to help! The […]

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Episode: 211 From the moment I looked at Downingtown Area School District’s social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison. Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus […]

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Episode: 210 Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania. If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise […]

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Episode: 209 Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting. Learn the key findings from the report and the steps you can take to help your school prepare. Grab Lesley’s free 8-page toolkit as a conversation starter […]

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Episode: 208 Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers! Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors. Find out Elesban’s favorite project that she has worked on […]

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Episode: 207 School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness – and today, we have a guest who is getting very vulnerable in sharing her journey! Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she […]

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Episode: 206 One campus, three schools, and 1,800 students – today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media. Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school. […]

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