Episode: 265 Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical […]

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Episode: 264 In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media. Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting. Use […]

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Episode: 263 Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California. Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging […]

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Episode: 262 Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time. Tune in to learn: The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify […]

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Episode: 261 Building Trust and Credibility in School Communications – School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote. Overcoming Impostor Syndrome in School PR – Many communicators […]

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Episode: 260 In this episode, we’re diving into free and effective marketing strategies for schools! Whether you’re looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity! 19 Free Marketing Strategies – Get a […]

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Episode: 259 In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience. What you’ll learn in […]

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Episode: 258 This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️ 5 Key Takeaways for Listeners: Tell Your School’s Story Consistently – If you don’t share it, someone else will. A structured communication plan ensures positive stories reach your community. Lead by Example – Dr. Breunig […]

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Episode: 257 In this episode, you’ll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We’ll cover: Top platforms: Are Facebook and Instagram still on top? What about Twitter/X? Biggest challenges: Lack of time and collecting content remain the top struggles for school […]

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Episode: 256 Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a […]

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