Episode: 211 From the moment I looked at Downingtown Area School District’s social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison. Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus […]
Read MoreLose the Fear: Use the POWER of Social Media w/ Student Interns w/ Jeanise Dimitri & Emma Danilowicz
Episode: 210 Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania. If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise […]
Read MoreBehind the Screens: Communications in a Crisis for School Leaders with Lesley Bruinton, APR
Episode: 209 Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting. Learn the key findings from the report and the steps you can take to help your school prepare. Grab Lesley’s free 8-page toolkit as a conversation starter […]
Read MoreSocial Media Storytelling Using High School Students with Tracy McCown & Elesban Sanchez
Episode: 208 Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers! Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors. Find out Elesban’s favorite project that she has worked on […]
Read MorePrioritizing Physical & Mental Wellness with Krystyna Baumgartner, APR
Episode: 207 School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness – and today, we have a guest who is getting very vulnerable in sharing her journey! Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she […]
Read MoreHow to Ignite Social Media Engagement with Students, Staff & Your Community with Samantha Pederson
Episode: 206 One campus, three schools, and 1,800 students – today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media. Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school. […]
Read MoreUsing Your District’s Strategic Plan for Powerful Social Media Storytelling with Alice Seuffert
Episode: 205 You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond. Making decisions on where to share different types of content can […]
Read MoreTips for Training Students as Storytellers with Dr. Jill Johnson
Episode: 204 Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help! Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own […]
Read MoreMaking Social Media Work for Smaller Districts with Dr. Doug Enders
Episode: 203 No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students. If you do not use social media on a personal level, you’re just like Doug! Despite not being […]
Read MoreUsing Marketing to Grow Enrollment, Advance Perception & Recruit Staff with Miranda Greenwold
Episode: 202 Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers. Marketing is not just selling services – that’s sales. Marketing is about […]
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