Episode: 232
- Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.
- Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.
- Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.
- Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.
SPECIAL GUESTS
Jessica Bautista
Director of Marketing & Public Information
Higley Unified School District, Arizona
Email: jessica.bautista@husd.org
Twitter: @OurLifeinAZ
Luz Capiral
Marketing Specialist
Higley Unified School District, Arizona
Email: luz.capiral@husd.org
Website: https://www.husd.org
Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict
Instagram: https://www.instagram.com/Higley365
Twitter: https://x.com/HigleyDistrict
USEFUL INFORMATION
- Job recruitment Reel
- POV Graduation Reel
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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