I’ve been helping schools with social media since early 2014. After being inside Facebook, Instagram, and Twitter literally EVERYDAY for the past 1,200 days – I’ve learned a lot.

If you’re just getting started, it can be overwhelming, to say the least.

My job here at #SocialSchool4EDU is to help you out. It’s not as scary as you think. It’s a really important job. And you can do it!

I don’t refer to myself as the Social Media Cheerleader for nothing. I’m legit – I was even a cheerleader in high school!

So here is my first piece of advice.

Facebook is the place to be for your school. Twitter, Instagram, YouTube, Snap Chat, LinkedIn – I love them too. But Facebook is number one.

That one piece of wisdom should help a LOT. Focus on Facebook and then move on to others only when you feel you have it mastered. Heck, many awesome schools are still just using Facebook. And that’s OK.

Beyond that first nugget, my advice is going to vary a bit depending on where you are in your understanding of schools, social media, content marketing, graphic design, and so much more.

The best I could do for providing a thorough explanation was to share some of my most popular blogs. I’ve written over 100 blogs on the topic of social media and schools. After combing through that list, here are the 10 topics that I think you will find most helpful as you get started.

1. 1. Three Keys to Leverage Social Media – This blog walks you through the 3 C’s – Content, Consistency, and Community.

1. 1. Getting enough content to post is often a struggle. Beyond this list of 100 ideas of what to post, you could use the weekly challenge approach.

1. 1. Understanding the Facebook algorithm is key to reaching more people with your posts.

1. 1. Once you understand the Facebook algorithm, it is helpful to know how to beat it! This blog provides 11 ways to improve your reach.

1. 1. Growing your fanbase is important – especially when you are trying to show your district the impact that you are making with social media. This one habit will help ensure you don’t hit a plateau!

1. 1. Broadcasting live video has never been easier. Using Facebook Live will also help your reach! Find out the how-to and some examples in this article.

1. 1. Keeping up with Facebook is tough. This article and accompanying webinar walks you through the basics and the advanced stuff!

1. 1. Why invest in social media? Because the numbers don’t lie! Check out the latest stats in this article.

1. 1. Looking for the best types of posts to share at your school? Check these out!

1. 1. And my final recommendation – my best secret of all – come to Social Media Summer Camp! It’s seriously the best move you can make for better social media at your school next year. Find out why in this short article.

Whew – that was a lot! Are you still looking for more? Just hop onto my website and search by topic.

And if you haven’t jumped on my weekly newsletter yet, then sign up now. I share the best apps, challenges, upcoming events, and ideas from other schools each Tuesday morning!