“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the school. And the only real way I can join the group is with my personal profile. What should I do?” I’ve received this email message […]
Read MoreGet Inspired! Twelve Schools That Have Award-Winning Social Media
Do you love following K12 schools that are doing amazing things with their social media pages? Me too! So this past spring, I did something special. I created an awards program to highlight some of the top schools and School PR pros across the country, specifically recognizing their work on social media. I announced these […]
Read MoreThe Tech Divide: An Easy Tip to Get More Photos for Social Media
Ready for a true story? I once showed a teacher how to install Google Drive on her phone so she could send pics for social media posts to me… in the produce section at my grocery store. I tell you this not to illustrate my tech knowledge (it’s sketchy) but to bring you in on […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content calendar? This blog will help you satisfy all of those goals! You’re going to learn how to ask simple, engaging questions that are irresistible for […]
Read MoreHow to Get New Staff Involved with Social Media
I remember how nervous I was at the new teacher in-service in 1992. I was over the moon to have landed a job teaching German and wanted everyone to know that I was part of the team in Waukesha, WI. If only Facebook had existed back then. You might have seen a picture like this […]
Read More7 Steps to Landing Professional Development Funding for Your School PR Role
You work in education. You literally work within an institution that believes in the power of learning, growing, and investing in oneself to advance knowledge and impact the world. Then why, oh why, is it so hard for us to ask for money so that we can invest in ourselves to better serve the school? […]
Read MoreFive Projects To Tackle This Summer
Summer’s almost here! Everyone deserves time away to rest and recharge. But summer is also the ideal time to tackle a project. We have five items for you to tackle while sitting by the pool! Take time away – that’s an order! This project is #1 for a reason. Every human deserves the opportunity to […]
Read MoreSocial Media in 2021: Trends and Developments that Impact Schools
There are a million reasons why people choose to work in education, but I’m willing to bet one motivating factor is your love for learning – creating it for others as well as yourself. Nurturing those moments of discovery is undeniably rewarding. And as the social media maven of your school, you do plenty of […]
Read MoreYour Facebook Live Checklist for Graduation
Graduation 2021 is shaping up to be unusual. Not as strange as 2020, but still requiring some out-of-the-box thinking for schools. Bring the graduation experience closer to your families and community and end the school year on a high note. It’s Facebook Live to the rescue!! Whether you are a pro at going Live or […]
Read MoreOur Very Best Instagram Stories Tips for Schools!
Instagram Stories are a fantastic way to connect, engage, and inform your community about all the wonderful things happening at your school! Instagram first introduced the Stories feature in 2016 as a response to Snapchat’s rising popularity. This feature quickly became a way to use the platform in new and creative ways. Stories eliminate the […]
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