Social Media Training for K12 Schools
This week marks a big milestone in #SocialSchool4EDU history… One hundred Mastering Social Media for Schools podcast episodes!! Cue the confetti, the balloons, and all the virtual high fives! It’s also serendipitous that the drop of Episode 100 coincided with my 44th birthday. Two milestones reached, and the best is certainly yet to come… on […]
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A guest post from Brendan Schneider, Director of Advancement at Sewickley Academy. Suddenly, video marketing is at the forefront of everyone’s minds. This year, all of the leading social media platforms, such as Facebook, Instagram, and Twitter, are heavily focused on a video-first strategy, and this won’t be slowing down anytime soon. But if coming […]
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“Productivity” and “efficiency” are two buzzwords in today’s working world. Everyone is trying to squeeze every ounce of production out of their to-do lists to keep up with the never-ending demands of their jobs. School PR is no exception. In fact, I would argue that school communicators are under even greater pressure to handle more […]
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Welcome to 2022! You’ve probably purchased that exercise bike or thrown out those Oreos – but what about starting the new year with some resolutions for social media? Instead of focusing on just adding new items to your plate, my list includes some things that you should stop doing this year. I mean it! You […]
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A guest blog from Shane Haggerty, APR You’ve just posted dynamic content on your school’s Facebook page. An onslaught of likes and comments is on its way, right? Not necessarily. While school Facebook pages tend to get higher engagement because families look to those pages as destinations, the average reach of an organic post for […]
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The world is shaped by two things — stories told and the memories they leave behind.” —Vera Nazarian Stories are memorable. Stories create connections. Stories matter. That’s why the best way to stand out on social media is to tell STORIES through your posts! And the best way to give your community stories they will […]
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Does keeping track of the various social media accounts that are connected to your school sometimes feel like you are herding cats? I get it. One of the biggest concerns from school communicators is the vast number of social media accounts that are out there – some that they don’t even know exist! Today, I […]
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As school social media managers, I know that many times, you have to be your own tech support. Don’t get me wrong – there are incredible IT departments embedded within schools that do amazing work for staff and students. But many times, the technical administration of your school social media pages is going to fall […]
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Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years, to all of the schools we serve here at #SocialSchool4EDU. There are many reasons for this, all of which I’ll break down in this blog, but there is another reason I’m sharing with my […]
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Are you tempted to start a TikTok channel for your school because you know that all of your students are on it? Short-form video content is all the rage! And just like popular social media trends before it, other social media platforms are now adopting it. Remember when Snapchat was rising in popularity? It didn’t […]
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