A new school principal. A new dean of students. A new school director. A new district superintendent. No matter what your school or district looks like, it’s inevitable that during your time as a school social media manager, you’ll have the chance to help introduce her or him to your school and your greater community! […]
Read MoreCreating Consistent Summer Posts through User-Generated Content
I recently had a fan-TASTIC conversation with a school communicator extraordinaire – Erica Chandler, APR. She was a guest on my Mastering Social Media for Schools podcast and her knowledge was just too good not to put into a blog, too! Erica keeps her Affton School District social media channels rockin’ all summer long with […]
Read MoreRe-energize Your Social Media! 15 Award-Winning School Social Media Accounts
All too often, we focus on “what’s going wrong” on social media. The troublesome comments. The struggle to get consistent content. The challenge of mastering new platforms. Now it’s time to shine a spotlight on what’s going RIGHT! The winners of our second annual “Best of Social Media Awards” were announced over a live stream […]
Read MoreSix Projects to Tackle This Summer for School Social Media
Every educator in the country is counting down the final days of the school year, eagerly anticipating summer break. It’s been an intense year, and I know you’re all looking forward to a bit of a breather! Yet most school social media managers I know are still working through the summer. But if content is […]
Read MoreHow and Why to Use LinkedIn for Your School!
Most schools are already present on Facebook, Instagram, and/or Twitter. These are the platforms that tend to see the most engagement for districts. But should LinkedIn be part of your strategy? Why is LinkedIn a great option for many schools? Today’s blog covers why you might consider LinkedIn for your district, the best practices for […]
Read More14 Social Media Posts Your Community Will Love
As we wind down the school year, you might be feeling tapped out when it comes to new social media post ideas for your school. I get it! It’s challenging to be in a role where you’re asked to be a fountain of unlimited creativity. But I’m here to support you in all things school […]
Read MoreNine Tips for Celebrating Seniors on Social Media
A guest post from Heidi Feller. I’m the parent of a senior. Walk by our house and listen to the yelling. Really. I love that boy but he needs to leave the house. Don’t let that million-dollar smile fool you. Stress is at an all-time high in the Feller household. So. Many. Decisions. But this […]
Read More10 Key Takeaways from 100 Podcast Episodes
This week marks a big milestone in #SocialSchool4EDU history… One hundred Mastering Social Media for Schools podcast episodes!! Cue the confetti, the balloons, and all the virtual high fives! It’s also serendipitous that the drop of Episode 100 coincided with my 44th birthday. Two milestones reached, and the best is certainly yet to come… on […]
Read More10 Video Marketing Ideas for School Marketers
A guest post from Brendan Schneider, Director of Advancement at Sewickley Academy. Suddenly, video marketing is at the forefront of everyone’s minds. This year, all of the leading social media platforms, such as Facebook, Instagram, and Twitter, are heavily focused on a video-first strategy, and this won’t be slowing down anytime soon. But if coming […]
Read MoreHow to Use “Batching” to Increase Productivity in Your School PR Role
“Productivity” and “efficiency” are two buzzwords in today’s working world. Everyone is trying to squeeze every ounce of production out of their to-do lists to keep up with the never-ending demands of their jobs. School PR is no exception. In fact, I would argue that school communicators are under even greater pressure to handle more […]
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