Getting your staff involved in telling your district’s stories on social media is crucial! Whether they’re running their own accounts with your approval, submitting content to you for posting, and/or encouraged to engage with school posts – there’s plenty that non-communications department staff members can do to amplify your school’s stories. Today’s blog is inspired […]
Read MoreSocial Media is Like a Free Puppy – Not a Free Beer
We’re starting another school year, so cue the circus music for EVERYONE to ask about starting a new Facebook page for their classroom, team, or organization. What might seem like good intentions – communication and celebration – can quickly turn into inactive accounts, problematic comments, and total chaos around what parents should be following and […]
Read MoreShould Your District Run an Official Facebook Group?
Naugatuck Public Schools is a 5,000-student district located in Connecticut. During the height of the pandemic, when it shut its doors to in-person instruction alongside the majority of U.S. schools, its communications specialist made a bold decision: To start a district Facebook group. Now we’ve written about Facebook groups on this blog before (see “How […]
Read MoreHow to Use Social Media to Introduce Your New School Leader
A new school principal. A new dean of students. A new school director. A new district superintendent. No matter what your school or district looks like, it’s inevitable that during your time as a school social media manager, you’ll have the chance to help introduce her or him to your school and your greater community! […]
Read MoreCreating Consistent Summer Posts through User-Generated Content
I recently had a fan-TASTIC conversation with a school communicator extraordinaire – Erica Chandler, APR. She was a guest on my Mastering Social Media for Schools podcast and her knowledge was just too good not to put into a blog, too! Erica keeps her Affton School District social media channels rockin’ all summer long with […]
Read MoreRe-energize Your Social Media! 15 Award-Winning School Social Media Accounts
All too often, we focus on “what’s going wrong” on social media. The troublesome comments. The struggle to get consistent content. The challenge of mastering new platforms. Now it’s time to shine a spotlight on what’s going RIGHT! The winners of our second annual “Best of Social Media Awards” were announced over a live stream […]
Read MoreSix Projects to Tackle This Summer for School Social Media
Every educator in the country is counting down the final days of the school year, eagerly anticipating summer break. It’s been an intense year, and I know you’re all looking forward to a bit of a breather! Yet most school social media managers I know are still working through the summer. But if content is […]
Read MoreHow and Why to Use LinkedIn for Your School!
Most schools are already present on Facebook, Instagram, and/or Twitter. These are the platforms that tend to see the most engagement for districts. But should LinkedIn be part of your strategy? Why is LinkedIn a great option for many schools? Today’s blog covers why you might consider LinkedIn for your district, the best practices for […]
Read More14 Social Media Posts Your Community Will Love
As we wind down the school year, you might be feeling tapped out when it comes to new social media post ideas for your school. I get it! It’s challenging to be in a role where you’re asked to be a fountain of unlimited creativity. But I’m here to support you in all things school […]
Read MoreNine Tips for Celebrating Seniors on Social Media
A guest post from Heidi Feller. I’m the parent of a senior. Walk by our house and listen to the yelling. Really. I love that boy but he needs to leave the house. Don’t let that million-dollar smile fool you. Stress is at an all-time high in the Feller household. So. Many. Decisions. But this […]
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