Nothing creates more anxiety in a school social media manager like the fear of missing an important national “day” on your Facebook page. Wait – what? It is Custodial Workers Recognition Day? And it’s noon and you have an afternoon of meetings… Darn it! You feel like a failure. No – you’re not a failure. […]
Read MoreHow Adding Emojis Can Engage Your Social Media Audience!
Be honest . . . when you use emojis that show an expression, do you find yourself making that same facial expression? Have you been caught texting and someone asks you laughingly, “Why are you making that face?!” Emojis are a great tool to have in your back pocket. Consider the possibilities for using emojis […]
Read MoreSuperior Public Schools: Feature My School
Can a small district have a big reach? Absolutely! Case in point: Superior Public Schools. They have been working with us since August 2018, and although they may only have 430 students, they now have a whopping 1,400 Facebook fans and reach 6,600 people in the average week! So what is the secret to their […]
Read MoreShould I Share Student Names on Posts?
I get great questions all the time from schools about social media. This particular question warranted a special blog post because I will bet that the same question has popped up at your school! The email read: Hi Andrea, I am wondering if you wouldn’t mind sharing your brief insight on the topic of names […]
Read MoreSocial Media Graphics: Just OK is Not OK
When you think of the word “graphics,” what happens? Do you cringe? Start hyperventilating and want to hide in a dark closet? Or do you get a spark of happiness knowing that your creative side will get to come out today? If the latter happens to you, congratulations, you’re one of the few, the proud, […]
Read More3 Reasons Why You Need A District Photographer
A picture is worth a thousand words.” As social media experts, we know that this saying is SO true. A great photo can make all the difference when telling your district’s story. But have you ever considered hiring a district-wide photographer? Here are three reasons you may want to add one to your communications’ arsenal: […]
Read MoreStudent Contributors for Social Media
Have you ever considered adding student contributors to your social media team? Wondering how to get started or how other districts are utilizing students? Read on to learn more about how three districts are making this opportunity for student engagement work! For a free guide to walk you through adding student contributors, check out our […]
Read More9 Ideas for Leadership Videos (besides snow day announcements)
With the crazy weather sweeping the nation, our schools have been forced to cancel school. A lot. And that has brought out the singing and dancing superintendents in droves! I’ve seen some great ones, and I’m sure you have too. We have some really talented leaders out there! I’m not one to discourage the use […]
Read MoreThe One Thing Your School NEEDS in Order to Succeed with Social Media
After analyzing thousands of school social media pages over the last 5 years, I’ve come to identify one key factor. This factor will determine – hands-down – whether the school district has a successful social media presence. So what is the answer? What does every school need to have successful social media? A person dedicated […]
Read More“You suck!” 3 Steps to Handle the Critics of Your Social Media Efforts
You love your job! Sharing the awesome things happening at your school on Facebook, Instagram, and other channels is fun. It’s also a lot of work. Plus, it’s not your only responsibility. It’s challenging when alternating between the 10 different hats you wear. Then you get that internal staff member who wants to criticize everything […]
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