I get great questions all the time from schools about social media. This particular question warranted a special blog post because I will bet that the same question has popped up at your school! The email read: Hi Andrea, I am wondering if you wouldn’t mind sharing your brief insight on the topic of names […]

A picture is worth a thousand words.” As social media experts, we know that this saying is SO true. A great photo can make all the difference when telling your district’s story. But have you ever considered hiring a district-wide photographer? Here are three reasons you may want to add one to your communications’ arsenal: […]

With the crazy weather sweeping the nation, our schools have been forced to cancel school. A lot. And that has brought out the singing and dancing superintendents in droves! I’ve seen some great ones, and I’m sure you have too. We have some really talented leaders out there! I’m not one to discourage the use […]

You love your job! Sharing the awesome things happening at your school on Facebook, Instagram, and other channels is fun. It’s also a lot of work. Plus, it’s not your only responsibility. It’s challenging when alternating between the 10 different hats you wear. Then you get that internal staff member who wants to criticize everything […]

Communicating during a crisis is a challenge. Social media may or may not play a role in your communication strategy. Since we have worked through crises with districts from across the country, we know that it is important to have a plan before a crisis occurs. There are three important things to remember: Direct communication […]