Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years, to all of the schools we serve here at #SocialSchool4EDU. There are many reasons for this, all of which I’ll break down in this blog, but there is another reason I’m sharing with my […]
Read MoreHow to Use Instagram Reels for Your School
Are you tempted to start a TikTok channel for your school because you know that all of your students are on it? Short-form video content is all the rage! And just like popular social media trends before it, other social media platforms are now adopting it. Remember when Snapchat was rising in popularity? It didn’t […]
Read MoreSix Veterans Day Ideas for School Social Media
Veteran’s Day is a time to honor all who have served in the U.S. armed forces. As a school social media manager, you can absolutely express this sentiment with a nice graphic and simple caption – but if you’re looking to get a little more creative, here are six ideas from schools across the country! […]
Read MoreProfessional Development Opportunities for School Communicators
Continuous learning is a common concern for just about every school communicator I know! Why? Well, you work in a school. Professional Development (PD) is pretty much a given for all educators and education professionals. You’re surrounded by colleagues who are constantly attending PD events, earning additional credentials, and upping their game when it comes […]
Read MoreHow to Handle the Community Gossip Groups on Social Media
“Andrea, two of my school board members want me to join the gossip group in our community on Facebook. They expect me to respond to every post that discusses the school. And the only real way I can join the group is with my personal profile. What should I do?” I’ve received this email message […]
Read MoreGet Inspired! Twelve Schools That Have Award-Winning Social Media
Do you love following K12 schools that are doing amazing things with their social media pages? Me too! So this past spring, I did something special. I created an awards program to highlight some of the top schools and School PR pros across the country, specifically recognizing their work on social media. I announced these […]
Read MoreThe Tech Divide: An Easy Tip to Get More Photos for Social Media
Ready for a true story? I once showed a teacher how to install Google Drive on her phone so she could send pics for social media posts to me… in the produce section at my grocery store. I tell you this not to illustrate my tech knowledge (it’s sketchy) but to bring you in on […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content calendar? This blog will help you satisfy all of those goals! You’re going to learn how to ask simple, engaging questions that are irresistible for […]
Read MoreHow to Get New Staff Involved with Social Media
I remember how nervous I was at the new teacher in-service in 1992. I was over the moon to have landed a job teaching German and wanted everyone to know that I was part of the team in Waukesha, WI. If only Facebook had existed back then. You might have seen a picture like this […]
Read More7 Steps to Landing Professional Development Funding for Your School PR Role
You work in education. You literally work within an institution that believes in the power of learning, growing, and investing in oneself to advance knowledge and impact the world. Then why, oh why, is it so hard for us to ask for money so that we can invest in ourselves to better serve the school? […]
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