Social Media Training for K12 Schools
The big game. The flashy science experiment. The spelling bee. Graduation. All of these events are made for social media – right!? The photos and videos are obvious and the captions are easy. Your audience expects them to be covered and as a school social media manager, you’ve had them on your radar well in […]
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As a school communicator, you fill an important role. This role was deemed CRITICAL when schools closed their buildings last March. And it’s a role that continues to show its importance as we navigate through this school year. But with the never-ending requirement for constant communication in these very uncertain times, stress and overwhelm is […]
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As the world’s #1 social media platform, Facebook is your best social tool for reaching and engaging your school district audience. But savvy social media managers know that platforms like Instagram and Twitter also have tremendous potential. In particular, Instagram is where you can reach young parents and students, many of whom do not spend […]
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I get a panicked email or phone call every other week. It always goes something like this: “I’ve been locked out of my school Facebook Page. It is asking me to verify my account and I go through the steps, but nothing happens. I can’t post any updates or photos on the Page. What can […]
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The ultimate guide to setting up your school social media pages for success! The date was April 15, 2014. I published my first school social media accounts for New Auburn School District in Wisconsin: Facebook, Twitter, and YouTube. Instagram would be added in December of that year. Some might think managing social media for a […]
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It has never been easier to voice your opinions to a large audience. Social media makes it easy! That makes social media a very powerful tool. But it also means another potential headache in your job as a school leader. Kim speaks for all of us with her recent question: “Hello, everyone! For our opening […]
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If you’ve ever had a pit in your stomach while checking notifications on your school Facebook page, then you’ve probably dealt with negative, problematic, and/or annoying comments. Today’s blog isn’t going to be all sunshine and rainbows, but it’s still a critical topic that all school social media managers need to deal with: Controlling Facebook […]
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Education looks different this school year. And our social media posts will reflect that! But what are some best practices when it comes to the images we share? Here’s a question recently posted on Facebook: Hey everyone! We want to send out a communication to our social media admins at our schools as a reminder […]
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OK – maybe that headline is a little misleading. I don’t know how to COMPLETELY avoid negative comments on your school social media posts that share back-to-school information. But this tip will surely help minimize the negative comments, especially from people who have no kids in your school! My tip is simply this: Your post […]
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So much has changed in the past four months. Your school buildings closed. Teaching moved online. Civic unrest is rocking our nation. And a pandemic rages on… Despite all of this turmoil and uncertainty, I can say with confidence that one thing has NOT changed: The importance of social media. In fact, I would argue […]
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