Social Media Training for K12 Schools
School communicators everywhere are turning to Instagram Reels to reach and engage their communities, and districts like Mahtomedi Public Schools have seen just how effective Reels can be! Through creativity, smart planning, and a few best practices, Mahtomedi Public Schools Director of Communications Alice Seuffert has increased engagement and expanded her district’s reach on Instagram […]
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It’s a jungle out there! If you’re managing social media for a school, you know it’s easy for your posts to get lost in a waterfall of content. When people scroll their Facebook and Instagram newsfeeds, they’re bombarded by an endless stream of posts from friends, brands, and businesses. All that content is controlled by […]
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Here’s a question you probably never thought I’d ask: Is social media worth it? As someone who has been helping schools and school communicators with social media since 2014, I sure hope it is! In my experience with hundreds of school districts and tens of thousands of social media posts, I can confidently say that […]
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Today, we’re tackling a question that has caused countless headaches within the school communications community: Holiday greetings on social media. Many school communities embrace a variety of cultures and religions, so what’s the right thing to do? How can you balance inclusivity without offending anyone? What happens if you miss a holiday? Is it better […]
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Adding students to your social media team is a brilliant strategy that more and more schools and districts are implementing. It’s a win-win idea! You get more engaging, creative content for your social media channels, and young people gain valuable experience in communications and storytelling. Yet getting a student internship program off the ground can […]
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Great photos directly impact how well you can tell your school’s stories on social media! In a crowded newsfeed, it’s important to stand out. And today, I want to show you how you can “stop the scroll” with fun, creative school mascot photos. Incorporating your school mascot into photos adds a touch of fun and […]
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Canva is a school social media manager’s best friend! With free access to tools like photo editing, graphic creation, AI tools, video editing, and more, Canva can help streamline your communications and elevate your content. Whether you’re new to Canva or looking to refine your skills, these tips from our recent Canva Camp (held inside […]
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*groan* I know, I know… we’re talking about yet another “celebration month” that you, as a school social media manager, need to keep up with. But I believe that National Principals Month presents a unique opportunity! By humanizing school leaders, you have the chance to forge deeper connections among families, staff, students, and school administration. […]
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One of the biggest projects any school communicator will undertake is a referendum/bond campaign. Asking your community to approve funding for your district – we’re talking about tens of millions of dollars, in most cases – is a giant responsibility. Where do you start? How should you strategize your messaging? Which marketing channels should you […]
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Pop quiz: How well are videos performing on your school’s social media channels? Have you checked your analytics lately? Many school communicators have noticed that video views and engagement are dropping! If you’re in that boat – or if you want to avoid seeing your stats decrease – today’s blog is for you. I recently […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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