Adding students to your social media team is a brilliant strategy that more and more schools and districts are implementing. It’s a win-win idea! You get more engaging, creative content for your social media channels, and young people gain valuable experience in communications and storytelling.  Yet getting a student internship program off the ground can […]

Canva is a school social media manager’s best friend!  With free access to tools like photo editing, graphic creation, AI tools, video editing, and more, Canva can help streamline your communications and elevate your content.  Whether you’re new to Canva or looking to refine your skills, these tips from our recent Canva Camp (held inside […]

One of the biggest projects any school communicator will undertake is a referendum/bond campaign. Asking your community to approve funding for your district – we’re talking about tens of millions of dollars, in most cases – is a giant responsibility.  Where do you start? How should you strategize your messaging? Which marketing channels should you […]

It’s the most wonderful time of the year – back-to-school season!  Energy is at an all-time high for staff, students, and even parents. So, let’s make sure to capture it with these fun, creative social media ideas from across the country! And don’t stress – you don’t have time to do all of these! Just […]

This is a guest post by Madison Carr.   It’s one of the hot topics of our time: school choice. As states continue to pass legislation that expands a family’s education options, schools are facing more competition than ever before. When competition increases, marketing efforts can stall out, and you might feel like you’re spinning […]