Social Media Training for K12 Schools
Time and time again, when I scroll through school districts’ social media pages, the most engaging content comes from inside real-life classrooms! Why? Because families and community members love seeing what learning looks like. You’re building organic support and buy-in with every behind-the-scenes classroom photo you share. Peeling back the curtain and showing those moments […]
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What if we told you the secret to authentic, engaging school content isn’t hiring more staff; it’s empowering the students you already have? We’re seeing an amazing trend: Schools across the country are discovering that their students are natural-born storytellers who can’t wait to share what makes their school special. I absolutely love it! Student […]
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Every student has a story worth celebrating. Every single one! Yet when I train school communicators, I often hear this hesitation: “What about students with disabilities? Or those taking an alternative high school path? What about minority cultures within my school community? How do I share their stories? If I highlight them for their differences, […]
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Staring at an empty social media calendar can feel overwhelming, especially when trying to plan your school’s content for the weeks and months ahead! That calendar is just itching to be filled with engaging posts, key announcements, and those special moments that make your school so unique. But as a school communicator, you’re juggling dozens […]
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Each year, #SocialSchool4EDU honors the very best in school storytelling through our annual “Golden Gribble” awards, recognizing top-notch social media efforts from K12 schools across the country. This spring, we celebrated 25 incredible winners in our 2025 Best of School Social Media Awards! But with hundreds of creative, heartfelt, and downright fun entries, there were […]
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Your school might be on summer break, but that doesn’t mean its social media channels should take a vacation! From alumni stories to summer reading snapshots, there are dozens of ways to keep your feeds fresh, even when school’s out. To keep the algorithms fed and your audiences engaged, we’ve rounded up the very best […]
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Our fifth annual Best of School Social Media Awards was bigger and better than ever! With just shy of 400 submissions (392, to be exact!) from three countries, 39 states, and 239 individuals, my team and I had our work cut out for us. There were just SO many fantastic accounts, posts, and campaigns to […]
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Who doesn’t love a great challenge? When we gamify social media, it becomes so much easier to get content and buy-in from staff members. A perfect example is the Social Media BINGO game! At #SocialSchool4EDU, we manage social media remotely for 88 districts nationwide, which means we have to get creative to keep content submissions […]
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Little New Auburn School District has doubled its reach on Instagram through just one tactic: Instagram Reels! And it’s easier than you think! From student interviews to classroom peek-ins to recycling updates to concert invites, this version of storytelling helps school storytellers reach and engage more people online. But short-form videos aren’t just limited to […]
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Short-form video on social media is here to stay! According to Sprout Social, “Reels see an average reach rate of 30.81%. That’s double the reach rate of other content formats.” Instagram Reels are a fun and engaging way to communicate with your audience and celebrate all the amazing stories happening within your school. Have you […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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