I normally start my blogs on a positive note, but today, I need to get serious for a moment… Many schools are struggling with enrollment. The New York Times wrote last year that public school enrollment has seen a sharp decline, with 1.2 million fewer K-12 students enrolled in 2022 compared to 2020. We can […]
Read MoreSocial Media Ideas for February – Show the Love!
Are you ready to show the love on social media during the month of February? Then these five ideas should inspire you! Some require a little more work than others, so pick one or two ideas now to put them into action at the beginning of February! 1. Share what people love about your school […]
Read MoreDrive Facebook Engagement with Seasonal Questions
We’ve said it before: In the land of social media, content is king, but engagement is queen! 👑 People then ask, “But how do I get my community to engage?” One strategy is to ask questions! Delaina McCormack, Manager of Social Media at Fairfax County Public Schools, is a member of our #SocialSchool4EDU membership program. […]
Read MoreA Helpful Guide for Using Facebook’s New Pages Experience
Has your school’s Facebook page transitioned to the New Pages Experience yet? Our team here at #SocialSchool4EDU manages Facebook pages for more than 80 school districts. Up until last month, we only had about a dozen pages switch. But in the last month, we have had a flood of conversions! This leads me to the […]
Read MoreShould Your District Run an Official Facebook Group?
Naugatuck Public Schools is a 5,000-student district located in Connecticut. During the height of the pandemic, when it shut its doors to in-person instruction alongside the majority of U.S. schools, its communications specialist made a bold decision: To start a district Facebook group. Now we’ve written about Facebook groups on this blog before (see “How […]
Read MoreRe-energize Your Social Media! 15 Award-Winning School Social Media Accounts
All too often, we focus on “what’s going wrong” on social media. The troublesome comments. The struggle to get consistent content. The challenge of mastering new platforms. Now it’s time to shine a spotlight on what’s going RIGHT! The winners of our second annual “Best of Social Media Awards” were announced over a live stream […]
Read MoreJust the Basics: A Beginner’s Guide to Facebook Ads for Your School
A guest blog from Shane Haggerty, APR You’ve just posted dynamic content on your school’s Facebook page. An onslaught of likes and comments is on its way, right? Not necessarily. While school Facebook pages tend to get higher engagement because families look to those pages as destinations, the average reach of an organic post for […]
Read More52 Questions That Will Increase Engagement on Facebook!
Do you want to stand out in the crowded Facebook newsfeed? Could your engagement use a bit of a boost? Are you just ready for something different in your content calendar? This blog will help you satisfy all of those goals! You’re going to learn how to ask simple, engaging questions that are irresistible for […]
Read MoreYour Facebook Live Checklist for Graduation
Graduation 2021 is shaping up to be unusual. Not as strange as 2020, but still requiring some out-of-the-box thinking for schools. Bring the graduation experience closer to your families and community and end the school year on a high note. It’s Facebook Live to the rescue!! Whether you are a pro at going Live or […]
Read MoreFacebook Checklist for Schools
When it comes to Facebook for schools, there are many strategies that you can take. Sometimes having no strategy at all is the instant default – because hey, you were never really trained in how to properly run a Facebook page for a school! After working on Facebook for schools for literally the past 2,555 […]
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