Social Media Training for K12 Schools
“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Jean-Noel Kapferer A brand is more than a logo and school colors. A brand is an identity… a voice… an unambiguous presence that is identifiable with you and only you, as a school district. But in my 8+ […]
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“Survey says…” No, this isn’t Family Feud. We are not hosting an entertaining game show where we reveal the top 5 nightmare requests that every school PR person fears of receiving this school year! “I need you to make a video for…” Oh, the chills that just ran up your spine! No, this is a […]
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School buses are warming up, families are packing kids’ backpacks, and teachers are gearing up their classrooms. That’s right – it’s Back to School Time! As we embark on a new school year, it’s the perfect opportunity to revisit your social media processes and start filling out your content calendar. And while the first few […]
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Getting your staff involved in telling your district’s stories on social media is crucial! Whether they’re running their own accounts with your approval, submitting content to you for posting, and/or encouraged to engage with school posts – there’s plenty that non-communications department staff members can do to amplify your school’s stories. Today’s blog is inspired […]
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We’re starting another school year, so cue the circus music for EVERYONE to ask about starting a new Facebook page for their classroom, team, or organization. What might seem like good intentions – communication and celebration – can quickly turn into inactive accounts, problematic comments, and total chaos around what parents should be following and […]
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Naugatuck Public Schools is a 5,000-student district located in Connecticut. During the height of the pandemic, when it shut its doors to in-person instruction alongside the majority of U.S. schools, its communications specialist made a bold decision: To start a district Facebook group. Now we’ve written about Facebook groups on this blog before (see “How […]
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A new school principal. A new dean of students. A new school director. A new district superintendent. No matter what your school or district looks like, it’s inevitable that during your time as a school social media manager, you’ll have the chance to help introduce her or him to your school and your greater community! […]
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I recently had a fan-TASTIC conversation with a school communicator extraordinaire – Erica Chandler, APR. She was a guest on my Mastering Social Media for Schools podcast and her knowledge was just too good not to put into a blog, too! Erica keeps her Affton School District social media channels rockin’ all summer long with […]
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All too often, we focus on “what’s going wrong” on social media. The troublesome comments. The struggle to get consistent content. The challenge of mastering new platforms. Now it’s time to shine a spotlight on what’s going RIGHT! The winners of our second annual “Best of Social Media Awards” were announced over a live stream […]
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Every educator in the country is counting down the final days of the school year, eagerly anticipating summer break. It’s been an intense year, and I know you’re all looking forward to a bit of a breather! Yet most school social media managers I know are still working through the summer. But if content is […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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