I recently spoke with a dedicated mom and School Board member from Whitewater, WI. Kelly shared her philosophy of social media. It’s like an invitation to the party. It invites parents, community members, and the world into a huge celebration of the great things happening inside the district. It’s not a forced message of marketing […]
Read MorePhotography 101: Cropping Matters!
The best way to tell the story of your school is through pictures. Social media makes it so easy to share photos of our students, but not everyone on your team is a photographer, so you get photos like this: Now, this isn’t terrible, but it isn’t ideal. How do you fix it? Ask your […]
Read MorePartner in Success – Can #SocialSchool4EDU Serve Your School?
It’s a competitive world out there. In business. In life. And now even with schools. Open enrollment has simply changed the game. Schools can no longer sit quietly on the sidelines, knowing that they have a great staff, amazing opportunities for their students, and a supportive community. They have to make sure people know about […]
Read More#TBT Guide – What to Look For in Yearbooks
#TBT is otherwise known as #ThrowbackThursday, and also otherwise known as #MyFavoriteDayoftheWeek. If your school isn’t sharing these fun blast-from-the-past photos on your social media pages yet, it should be. This is a great way to engage alumni and community members in reliving the old “glory days.” And it’s likely to become your favorite day […]
Read MoreSocial Media Report Card: How Does Your School Measure Up?
Social media is a must for your school. But are you scoring an “A” or an “F” when it comes to your efforts? Not on social media? Start here. Facebook is still the number one platform for schools to use, but how do you know whether your school is scoring high or not? Measuring the […]
Read MoreFacebook Reviews: I Can’t Believe They Said That!
As soon as you add in a valid address for your school’s Facebook page, the option for Reviews opens up. It can be great, but then again, it can be scary! So, what rights do you have as the administrator of your page? Perhaps some of these questions resonate with you. Q: Can I delete […]
Read MoreLOL Facebook Messages Our Schools Have Received
Social media offers a whole new way to communicate with your community. After 10,000 posts for 17 different districts, we’ve been through the good, the bad, and the ugly. But we’ve also been through the funny! The ability to message privately to your Facebook page is a great way to connect. We’ve been able to […]
Read MoreWalking Down the Hallway Time: Posts That Take 60 Seconds or Less
You are busy. It’s the understatement of the year, right? Most days you don’t know if you are coming or going, so how can you fit in telling your story through social media posts? During a recent visit to a room full of educational doctoral students from Edgewood College, one 6-12 principal posed a perfect […]
Read MoreSchool Referendum – The Key to Success
Another big voting day is right around the corner. Many schools are sending their community members to the polls on Tuesday, April 5th to cast their ballots on increased spending for their districts. If it isn’t your school this time, you have either experienced it within the past 18 months, or it is on your […]
Read MoreSocial Media – It Takes a Village
Your school has a great story to tell. In every classroom, hallway, playground, and lunchroom, there are newsworthy moments that your community would love to see. A high school student delivering a speech about the impact of the Civil War. A third grader helping a kindergartener pick up the books he dropped. The squeals of […]
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