My life changed last week. I was on my usual Wednesday morning route from Wisconsin back to Minnesota when I saw a car pulled over to the side of the road with its hazards on. Soon I noticed a man waving his arms and realized that a serious head-on car crash had just happened. I […]
Read MoreSocial Media for Coaches – Preparing for Success
Social media has impacted our schools in a major way. For both the good and the bad. Athletic teams from your school have a tendency to draw in even more attention online. To help navigate this sometimes rough sea, we wanted to dive in with some helpful advice. In a previous blog we took time […]
Read MoreFeature My School – School District of Flambeau
Flambeau may be a small school district in number (586 students), but they are large when it comes to geographic area. They cover 400 square miles in four counties, with six different villages in Northwestern Wisconsin. Communicating in such a rural area has its challenges. There are not many media outlets. Even though the district […]
Read MoreCreating Better Videos with Tools You Already Have
Most people working in schools have little experience in professionally shooting and editing video. However, they are being called on more often to create video content for websites, social media, and newsletters. Why? Because video works for telling stories! The brain processes visuals 60,000 times faster than text. Video accounts for 52% of all mobile […]
Read MoreFacebook Live for Schools
Have you ever needed to be in two places at once? I have. I literally live in two different states. My girls go to school in Wisconsin and my stepsons go to school in Minnesota. I spend time each week traveling between a rental house and my home. Thank goodness gas prices are moderately low […]
Read MoreVote Yes! Referendum Secrets from a Winning Campaign
It’s that time of year. The presidential election is just weeks away. Of course, that is big news, but if you are involved with a school referendum, I’m betting that is keeping you up at night. I know I’m thinking about it! The team at #SocialSchool4EDU is serving two districts that are going to vote […]
Read MoreFocus on Facebook – 40 Questions from Schools Like Yours
Do you have Facebook questions? Then you’ve come to the right place! I recently teamed up with Campus Suite to host a webinar on Facebook for schools called “What’s New for Schools in 2016-17” (view recording here). We had a tremendous turnout, shared a ton of tips and tricks, but of course ran out of […]
Read MoreHow to Use Snapchat for Your School
It doesn’t take long to figure out where students are hanging out these days. It’s a snap! OK, that was pretty corny. But don’t ditch me yet! Schools realize their students are hanging out on Snapchat, but they are not quite sure how to get involved. Will students even pay attention if they try? I’ve […]
Read MoreHow to Merge Facebook Pages
When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read More