Episode: 178 Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA. Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you […]

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Episode: 177 Oh my – today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland! Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on […]

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Episode: 176 Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR! What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover […]

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Episode: 175 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 – Your Professional Learning Community. Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? […]

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Episode: 174 School communicators from around the country are all asking the same thing…What in the world should I do about our school’s Twitter account? Learn about the changes Elon Musk is making that impact schools the most. Ask yourself these 4 questions to determine your plan for Twitter. Consider these 4 options for addressing […]

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Episode: 173 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 – Video Tips. Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work? Laraine shares simple ways […]

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Episode: 172 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 – Handling Negative Comments. If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn […]

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Episode: 171 My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 – Stories to Share (and What to Skip). Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We […]

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Episode: 170 My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 – Graphics, Tips, and Templates. Save time next school year by prepping some ready-made graphics that you can use for social media. Learn exactly how Natalie looks like a […]

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