Episode: 285 Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go. No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky […]

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Episode: 284 My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for! Whether it’s a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your […]

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Episode: 283 Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared. Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and […]

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Episode: 282 Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership. Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school. Discover the impact of splitting athletic and school pages—and how it spotlighted more than […]

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Episode: 281 From educator and parent to PR pro – Sandy Sutty shares how her personal connection to the school fuels her storytelling. Showing up for students is Sandy’s not-so-secret weapon to building authentic, engaging social content. Want to grow your followers fast? Sandy breaks down her 14K+ follower jump with a simple, strategic content […]

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Episode: 280 After hearing Andrea invite guests on a past episode, Meghan Weaver reached out – and now she’s on the show sharing incredible strategies from her school’s social media success! Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus. […]

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Episode: 279 Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board. Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details! You […]

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Episode: 278 Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn. Discover how the “Circle of Storytelling” (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms. Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks […]

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Episode: 277 Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets! You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed. Real-life examples and success stories from schools of all […]

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Episode: 276 Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team. Discover the simple yet powerful way students are capturing and shaping content daily. Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling. Thinking of bringing students into your workflow? Melissa’s dos and […]

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