Episode: 235 Community Building through Social Media: Carrie Birchler emphasizes the importance of using social media, especially Facebook and Instagram, to build a sense of community and engage both current and prospective families in a school setting. Content Gathering from Teachers: She shares her approach to gathering content for social media, including using QR codes […]

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Episode: 234 Why Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy. Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school’s content. Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users. […]

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Episode: 233 Discover how Karen Briones transitioned from parent volunteer to Communications Coordinator, shaping her role to amplify the district’s voice. Learn Karen’s strategies for capturing authentic student voices in school videos, from interview tips to using natural light for better visuals. Explore the creative process behind impactful video storytelling, including how to maximize student […]

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Episode: 232 Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment. Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling. Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive […]

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Episode: 231 October is National Principal Month! Tune in for a lively discussion packed with creative ideas to celebrate your principals on social media. Pressed for time? We’ve got you covered with quick and easy post ideas that take less than 5 minutes—no graphics required! Ready to jump in with a little more effort? We’ll […]

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Episode: 230 The evolution of social media and communication has come a long way since Brian started working after college in the ‘90s. Take a quick trip down memory lane to see how far we’ve come. Social media is worth it. We discuss the impact and importance of this powerful communication tool for schools. There […]

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Episode: 229 As a Principal – you can impact family engagement with social media posts! Learn how Angie does this in her small elementary school of 350 students. Learn about the project-based learning project College Wear Wednesdays! This program is so much more than a social media photo opportunity. Are you struggling with student privacy? […]

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Episode: 228 Discover the ins and outs of social media management at Lincoln Unified School District with Tyler Heberle, a one-person communications powerhouse. Tyler manages the social media presence for 12 schools and the district, showcasing how he balances it all. Don’t miss Tyler’s insights on leveraging video strategy, including a viral moment featuring a […]

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Episode: 227 Listen in to learn more about: Leveraging Social Media for School Engagement: Montana shares how she revived Maricopa Unified School District’s social media presence, transforming inactive accounts into vibrant platforms for community engagement. Navigating Career Transitions: Montana discusses her journey from being laid off in HR to finding her passion in school communications, […]

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Episode: 226 The big, bad algorithm is constantly changing! If you’re struggling with the reach of your social media videos, then you’ve tuned in to the right podcast. Learn the latest stats and facts behind what social media platforms are paying attention to when it comes to video. Grab the 6-part video checklist you need […]

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