Episode: 141 When I started searching for Columbia Public Schools on social media, I couldn’t find it! In this interview, you’ll find out why. And I’m really intrigued by this approach! Aurora shares her journey into school communications and why she absolutely LOVES sharing the amazing, wonderful stories happening in her district. Canva is a […]
Read MoreMaking Your Community Smile Through Social Media with Jason Laz
Episode: 140 He’s only one year in, but guest Jason Laz is making a big impact for his district in New York. Jason will share a simple tip (one that I’ve never shared) to get more photo submissions from parents and the community. What is Jason’s trick for inspiration and support in his role? He […]
Read MoreAdvance the Sense of Belonging in Your School District with Josh Sauer, APR
Episode: 139 Today’s guest recently transitioned from a school communicator to a vendor, but that is only part of his journey that we talk about today. All students and staff want a sense of belonging within your school. Josh shares practical tips on how to do that, using his journey to focus on the LGBTQ+ […]
Read MoreConsistent Storytelling for Charter Schools with Donna Ogden
Episode: 138 Families and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot! The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories. Staff features have been very […]
Read MoreWhat the Latest Data Reveals About Parent Behavior and School Marketing Priorities with Angela Brown
Episode: 137 Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies. How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up! What about social media? You’ll learn the top three […]
Read MoreMaking “Reel” Connections with Students Through Instagram Reels with Megan Renihan
Episode: 136 Looking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode. Megan shares her tips for consistency, hashtags, and trending audio. Looking to reach even more people? Try out the Collabs feature […]
Read MoreCreating a Successful Brand Ambassador Program with Jerry Almendarez
Episode: 135 As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence. The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts. Jerry defines the value of social media for a […]
Read MoreGive the People What They Want with Tanisha D. Hearn
Episode: 134 Great communication and social media can truly shift your district’s culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community. Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature. Want to try something fun? […]
Read MoreBuilding Business Partnerships with Your Schools with Tricia Roddy and Tom Burton
Episode: 133 The business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program. When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What […]
Read MoreWisdom from a Well-Connected School Communicator with Thomas Scheidel, APR
Episode: 132 With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years. In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication. Using social media for […]
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