Episode: 151 You might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership. Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the […]

Read More

Episode: 150 Today’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR! Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, […]

Read More

Episode: 149 Today’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview. Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains […]

Read More

Episode: 148 Are you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process. Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign. Hear two specific examples of how Megan put this process to work […]

Read More

Episode: 147 With 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools! Breanna will share specific strategies that are working to receive great content to share on their social media channels. Are you considering TikTok for your district? Breanna shares […]

Read More

Episode: 146 Social media has dramatically impacted the growth of this small Catholic school in Mahtomedi, MN. Stephanie will share their story. How do you make people feel like they are part of your school? Check out the Facebook and Instagram channels for St. Jude of the Lake Catholic School (links below). Stephanie will share […]

Read More

Episode: 145 Student recruitment is the focus of Lincoln Barretta Consulting. They work with schools across the country to grow enrollment. Lou shares two ways to recruit students: digitally and through community outreach. Social media is key to recruitment, and Lou will highlight three helpful strategies for schools to follow, along with identifying the one […]

Read More

Episode: 144 Today you will learn from one of the best, Christy McGee, APR. She has 17 years of experience in school PR and serves a district with 8,000 students. In the summer of 2020, she realized she couldn’t continue at the 24/7 pace she had been operating. Christy shares many practical tips to avoid […]

Read More

Episode: 143 Let’s give our community a peek into what is actually happening inside our classrooms by sharing photos and videos of student learning. Do you have standout programs or advanced technology in your schools? Share short videos of students talking about it. Are there business partnerships that you could highlight before the end of […]

Read More

Episode: 142 Today’s guest has a passion for equity in our schools, and you will hear where that comes from as Heidi shares her story. Equity 365 is an initiative that the Arizona School Boards Association has implemented. You’ll learn how you might be able to incorporate it into your district. How do you define […]

Read More