Episode: 157 Have you ever been told, “If you don’t have something nice to say, don’t say anything at all?” Well – if you’re in school communications, you can’t really use that advice. Lucky for you, today’s guest has written a book to help you know what you actually can say! With nearly 3 decades of experience […]

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Episode: 156 Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement. North Carolina School Public Relations Association (NCSPRA) recently recognized Les […]

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Episode: 155 Listeners, today’s guest is a treat! She was nervous to hop on and hit the record button, but the wisdom she shares from her school district in Wisconsin is solid gold! Kari shares how she started in her role and how she built relationships with staff, focusing on her supporting role to highlight […]

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Episode: 154 After surveying more than 490 principals across the state of Minnesota, Dr. Janet Swiecichowski, APR has some powerful findings to share with us today on employee well-being and burnout in schools. Burnout isn’t just about personal self-care. It relates back to organizational problems and work conditions, and Janet shares the 5 areas organizations […]

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Episode: 153 This country is facing rising issues with mental health, and today I want to be open, vulnerable, and honest with my own journey. Nearly 50 million American adults report having a mental illness, but 50% of adults don’t receive any treatment. It made sense to me that I had severe anxiety when I […]

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Episode: 152 Meet my twin business owner serving school nutrition programs, Liz Roesel, president and founder of SEA Level Social! Liz shares oodles of tips in this episode, but she specifically describes how to share engaging content about your food program. What do schools get wrong when it comes to social media? It’s easy, and […]

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Episode: 151 You might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership. Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the […]

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Episode: 150 Today’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR! Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, […]

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Episode: 149 Today’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview. Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains […]

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Episode: 148 Are you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process. Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign. Hear two specific examples of how Megan put this process to work […]

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