KEYNOTE: Trust Over Trends: A Smarter Approach to School Social Media
Keeping up with trends, algorithms, and “the next big thing” on social media can feel exhausting. But school communication isn’t about chasing what’s viral – it’s about building trust.
In this session, you’ll learn how to shift from pressure to purpose by focusing on authentic, everyday storytelling that highlights the incredible things already happening in your schools. No fancy production. No complicated strategies. Just simple systems that help you consistently celebrate students and staff while protecting your time and energy.
You’ll leave with practical ideas and the confidence to show up online without losing your sanity!
BREAKOUT SESSION: How to Use Instagram for Schools in 2026
Join Andrea Gribble for a crash course on the latest Instagram practices for schools. You’ll learn about maximizing your Instagram profile with a special focus on Instagram Reels. You’ll see TONS of examples from schools that are using Instagram well. Plus, what are the newest Instagram features that you should pay attention to? Instagram veterans and newbies will all learn something in this session.


