It’s about to get a little crazy… OK – a LOT CRAZY! Nothing can beat the energy of back to school time. Teachers are recharged, students are wide-eyed with curiosity, and parents are ready to get their kids back into a routine. So let’s capitalize on the attention our school is gathering by getting everyone […]
Read MoreCreating an Army of Tweetchers!
Public relations is EVERYONE’s business at a school. Our school’s reputation is built upon the shoulders of every staff member, with each interaction we have. Every conversation. Every note put in that backpack. Every email sent out. And yes – with every tweet we share. This can be scary. I get it. Social media has […]
Read MoreThe 11 Most Loved Social Media Posts for Schools
It’s that time of year. Valentine’s Day! And we see so many lists. The 100 best love songs. The top 10 most romantic movies of all time. The 7 best gifts for your spouse. Well – I can’t provide a list like that on my blog. I’m not in that business. I’m in the business […]
Read MoreGrab More Content in 2017 with Weekly Challenges!
To say there is a lot of great stuff happening in your school is an understatement. There are social media-worthy moments happening right now. I guarantee it! Even though there are all of these great things going on, why do you still struggle with getting enough content to share on your school social media pages? […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read MoreHow CCPS Got 50 Schools on Twitter in Three Months
Social media makes me smile. The impact it can have is priceless for schools. But while the thought of it can make me happy, the nuts and bolts of it all can be downright intimidating. Especially in a large school district. This week, I want to share the story of Collier County Public Schools with […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreFirst Day of School Twitter Campaign – #214FirstDay
The first day of school is almost here, and it can seem almost impossible to capture all of the excitement. Well, one high school district in Illinois figured it out, and this week I’m going to share it with you! This is part of the Feature My School campaign, where I get great stories from […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read More20 Ideas to Keep Social Media Strong During Summer Break
It can be a challenge to know what to post on social media when students are on summer break and there is less school activity than normal. Here is a quick list that will provide piles of ideas sure to keep the content rolling out to your community! I think your goal should be at […]
Read More