I recently spoke with a dedicated mom and School Board member from Whitewater, WI. Kelly shared her philosophy of social media. It’s like an invitation to the party. It invites parents, community members, and the world into a huge celebration of the great things happening inside the district. It’s not a forced message of marketing […]
Read MorePhotography 101: Cropping Matters!
The best way to tell the story of your school is through pictures. Social media makes it so easy to share photos of our students, but not everyone on your team is a photographer, so you get photos like this: Now, this isn’t terrible, but it isn’t ideal. How do you fix it? Ask your […]
Read More#TBT Guide – What to Look For in Yearbooks
#TBT is otherwise known as #ThrowbackThursday, and also otherwise known as #MyFavoriteDayoftheWeek. If your school isn’t sharing these fun blast-from-the-past photos on your social media pages yet, it should be. This is a great way to engage alumni and community members in reliving the old “glory days.” And it’s likely to become your favorite day […]
Read MoreFacebook Reviews: I Can’t Believe They Said That!
As soon as you add in a valid address for your school’s Facebook page, the option for Reviews opens up. It can be great, but then again, it can be scary! So, what rights do you have as the administrator of your page? Perhaps some of these questions resonate with you. Q: Can I delete […]
Read MoreWalking Down the Hallway Time: Posts That Take 60 Seconds or Less
You are busy. It’s the understatement of the year, right? Most days you don’t know if you are coming or going, so how can you fit in telling your story through social media posts? During a recent visit to a room full of educational doctoral students from Edgewood College, one 6-12 principal posed a perfect […]
Read MoreSocial Media – It Takes a Village
Your school has a great story to tell. In every classroom, hallway, playground, and lunchroom, there are newsworthy moments that your community would love to see. A high school student delivering a speech about the impact of the Civil War. A third grader helping a kindergartener pick up the books he dropped. The squeals of […]
Read More#Hashtag Questions – Answers for Schools
It’s not a pound sign, nor the symbol for number. It is now officially known as the hashtag. Children born after the year 2007 don’t have any idea of the old connotations. Proving my point is a story of my daughter who was in first grade last year. The teacher was doing a math lesson […]
Read MoreYouTube Lessons: Be Careful What You Name Your Videos!
It was just a regular Tuesday in early January. The team at #SocialSchool4EDU was excited to have school back in session after the long Christmas break. Posting photos, sharing videos, monitoring comments – just a typical day. Until we got the e-mail. Just a heads up; when you watch the new video on the website […]
Read MoreFall in Love with Twitter
Love is in the air, and I want you to fall in love with Twitter! I saw that. I could see that eye roll. And I heard the deep sigh. And I know the excuses. I heard it again just last week from a principal in Wisconsin. She understands Facebook and even Instagram, but she […]
Read MoreBlogging Yet? Make 2016 Your Year to Start!
Blogging. The word probably makes your palms sweat, your head hurt, or both. You have enough to do as an educator; how could you possibly have time to create a website, come up with ideas for what to write about, and put together the finished articles on a routine basis? I get it. So let’s […]
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