Social Media Training for K12 Schools
Most people working in schools have little experience in professionally shooting and editing video. However, they are being called on more often to create video content for websites, social media, and newsletters. Why? Because video works for telling stories! The brain processes visuals 60,000 times faster than text. Video accounts for 52% of all mobile […]
Read More
Have you ever needed to be in two places at once? I have. I literally live in two different states. My girls go to school in Wisconsin and my stepsons go to school in Minnesota. I spend time each week traveling between a rental house and my home. Thank goodness gas prices are moderately low […]
Read More
It doesn’t take long to figure out where students are hanging out these days. It’s a snap! OK, that was pretty corny. But don’t ditch me yet! Schools realize their students are hanging out on Snapchat, but they are not quite sure how to get involved. Will students even pay attention if they try? I’ve […]
Read More
When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read More
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read More
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read More
It’s that time of year. We are all headed back to school soon. While the excitement is high, it is time to fully engage your students, teachers, parents, and community with your social media channels. To make the execution of these strategies a bit easier, I suggest you reach out to some high school organizations […]
Read More
What happens when you assemble over 1,000 people from North America who are all dedicated to school communications? Well, one little blog entry from me can hardly do it justice, but that doesn’t mean I’m not going to try. Last week in Chicago, the National School Public Relations Association held its annual seminar. This group […]
Read More
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
Join Membership