Social media has impacted our schools in a major way. For both the good and the bad. Athletic teams from your school have a tendency to draw in even more attention online. To help navigate this sometimes rough sea, we wanted to dive in with some helpful advice. In a previous blog we took time […]
Read MoreFeature My School – School District of Flambeau
Flambeau may be a small school district in number (586 students), but they are large when it comes to geographic area. They cover 400 square miles in four counties, with six different villages in Northwestern Wisconsin. Communicating in such a rural area has its challenges. There are not many media outlets. Even though the district […]
Read MoreCreating Better Videos with Tools You Already Have
Most people working in schools have little experience in professionally shooting and editing video. However, they are being called on more often to create video content for websites, social media, and newsletters. Why? Because video works for telling stories! The brain processes visuals 60,000 times faster than text. Video accounts for 52% of all mobile […]
Read MoreFacebook Live for Schools
Have you ever needed to be in two places at once? I have. I literally live in two different states. My girls go to school in Wisconsin and my stepsons go to school in Minnesota. I spend time each week traveling between a rental house and my home. Thank goodness gas prices are moderately low […]
Read MoreHow to Use Snapchat for Your School
It doesn’t take long to figure out where students are hanging out these days. It’s a snap! OK, that was pretty corny. But don’t ditch me yet! Schools realize their students are hanging out on Snapchat, but they are not quite sure how to get involved. Will students even pay attention if they try? I’ve […]
Read MoreHow to Merge Facebook Pages
When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read MoreSetting up Facebook Pages: Guidelines for Teachers
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreBack to School Promotion for Social Media
It’s that time of year. We are all headed back to school soon. While the excitement is high, it is time to fully engage your students, teachers, parents, and community with your social media channels. To make the execution of these strategies a bit easier, I suggest you reach out to some high school organizations […]
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