Building your school brand takes work. Of course, it starts with the people and carries over to the digital (website and social media), but eventually, you want to see it. On walls, on t-shirts, and on anything else you can think of. I like to call it “swag.” The term dates back to the 1960s […]
Read MoreSocial Media – Making it Visual in Your School
Social media is powerful. Not only can your school tell your story, but your entire school body can as well. How do you get everyone involved? A customized hashtag of course! Your school hashtag allows everyone to be a news reporter for the awesome things going on in your school. If you need help coming […]
Read More5 Tips to Save you Time
What’s the number one issue in managing social media for your school? If you said time, you are not alone. Time – there just isn’t enough of it. And we may think we are Superman or Wonder Woman (like I did back when I was 4)… But we’re not. So what are my top 5 […]
Read MoreHow to Add Closed Captions to your Facebook Videos
How often do you watch videos on Facebook without the sound? I do it ALL THE TIME! Maybe I’m being a little too transparent, but let me share. If I’m in bed surfing Facebook, and I can’t wake or bother my husband with the sound – I will watch in silence. Or if I’m in […]
Read MoreGrab Followers the Moment They Enter Your School!
Does every person that walks into your school realize that you are on social media? They do now at our partner schools! Check out these awesome, weatherable stickers that we had made through a local sign provider. We chose to highlight the school hashtag, along with Facebook, Twitter, and Instagram handles. Each sign was under […]
Read MoreFacebook 2017: What’s New for Schools
Facebook makes updates ALL THE TIME! I just talked with a school that didn’t realize you could disable reviews on your school page. (If you didn’t know that, it’s easy to do in settings on the general tab.) How do you keep up with it all when social media is just part of your job? […]
Read MoreThree Keys to Leverage Social Media
Social media is a key way to engage your community with your school. But it is easier said than done. You cannot simply start a Facebook page and expect to reach thousands of people each week with stories from your school. Having a page is an essential first step, but then you need to add […]
Read MoreMinnehaha Academy – Feature My School
How can you take your school’s social media to the next level? By following schools who are doing it right! I’m thrilled to be sharing the social media journey of Minnehaha Academy this week. They are going to share some insider knowledge on the power of LinkedIn and Facebook advertising – so you don’t want […]
Read MoreSocial Media Matters – and Here is the 2017 Data to Prove it!
I just got off of a phone call with Steve, a superintendent for a school of about 1,000 students. His school has a Facebook page, but it just isn’t where it needs to be to truly engage the community. They post one to two times per week. I want to help them. The team at […]
Read MoreThe 11 Most Loved Social Media Posts for Schools
It’s that time of year. Valentine’s Day! And we see so many lists. The 100 best love songs. The top 10 most romantic movies of all time. The 7 best gifts for your spouse. Well – I can’t provide a list like that on my blog. I’m not in that business. I’m in the business […]
Read More