The first week of May is always set aside for Teacher Appreciation Week. This year, it’s May 3-7, 2021. I bet you have a lot of activities planned at your school, so make sure you’re sharing those on social media! To really supercharge your efforts, I have one simple idea that is guaranteed to give […]
Read MoreFacebook Checklist for Schools
When it comes to Facebook for schools, there are many strategies that you can take. Sometimes having no strategy at all is the instant default – because hey, you were never really trained in how to properly run a Facebook page for a school! After working on Facebook for schools for literally the past 2,555 […]
Read MoreEverything You Need to Know About Facebook Business Manager for Schools
Facebook is changing. “Thanks, Andrea… that’s not a newsflash!” I’m specifically talking about the way that Facebook is changing in regards to safety, privacy, and security. Facebook is making improvements – and those improvements mean changes to the ways you manage your school’s Facebook page. Enter… Facebook Business Manager. After struggling with the proper set-up, […]
Read MoreHow to Expand Your School’s Social Media Engagement Using TikTok
A guest post from Jason Wheeler, CPC, Marketing Coordinator for the Carrollton-Farmers Branch Independent School District. Has your school district spoken about the social media platform TikTok? Are you concerned about starting another social media platform? Have you heard terrible things about the TikTok app? In this article, I explain how your school district can […]
Read MoreHow to Celebrate Black History Month on Social Media
Racism and social injustice was certainly in the news in 2020. After the tragic death of George Floyd, schools were left scrambling for what they would say (or wouldn’t say) about the events. I’m not in any position of authority or expertise when it comes to this topic. That’s why in the weeks after the […]
Read MoreNeed help with social media? Hire a student intern!
A guest post from LeAnne Bugay Working in school public relations as a one-person show is tough. You feel like you spend your days putting out fires instead of storytelling. Because of time constraints, you only post urgent announcements to social media instead of content that engages your school community. Sound familiar? That is how […]
Read MoreHow to Create a Social Media Report Card in Less Than One Hour!
Social media makes a difference. I’ve seen it work in positive ways in hundreds of schools and districts! But if you’re not reporting on that impact to your leadership team, your board, and your staff – they may not realize the power that is possible. Today, I’m sharing how easy it is to create a […]
Read More52 Weeks of #ThrowbackThursday Captions
If you’ve been following our content for a while, you know that “Throwback Thursday” is a popular feature that is almost guaranteed to engage your community and alumni. (Just don’t make my biggest mistake…!) Still need to get started with this engaging weekly feature? Watch your 94-second primer, here: Now that we’ve established the importance […]
Read MoreSix Ways to Celebrate Virtual Learning on Social Media
No two schools in America look the same this school year – but one thing they all have in common is that learning looks different from ever before! And many schools are partially (or completely) offering learning in a virtual environment. We recently wrote about how you can celebrate classroom learning through a “What I […]
Read MoreSeven Tips to Building a Better Photo Library
A compelling photo can make or break a social media post. Check out this quick example – which post are you more likely to click? A great photo can earn you more mileage than just a single social media post, of course! Eye-catching photos are perfect for your school website, your next print or billboard […]
Read More