It’s basketball season. My husband, Bill, and I are volunteer basketball coaches for our kids. I help with 4th and 5th-grade girls’ basketball and Bill, my husband, is a head 7th-grade boy’s coach. Patience and a positive attitude go a long way! We end up talking about coaching strategy quite a bit over these winter […]
Read MoreWhat Can I Do About Unofficial School Facebook Pages?
So I’ve needed to write this blog for quite some time. This issue is facing many schools out there. Can you relate to this message from Matt? I was hoping you could offer some advice and insight on School Facebook Pages. We eventually want to get all of our schools an official Facebook Page. My […]
Read MoreWhy You Need ONE District-wide Facebook Page
The debate is real! When it comes to school communication and social media – should your district have one district-wide Facebook page, or should each school have its own page? Or should you try to manage a district account plus all of the individual schools? I know I have opposition out there, but today I’m […]
Read More7 Mistakes You’re STILL Making with Social Media – (And Easy Ways to Fix Them!)
I’m on a mission to help schools tell their story using social media. After working with schools for 3 ½ years, I’ve learned a lot. I share what I learn each week here on my blog. I hope you’ve tuned in for a while, enjoying the 100+ articles on topics from Facebook to Twitter to […]
Read MoreHow to Get Staff to Contribute More Photos
By far, the number one concern I hear from schools that use social media is they can’t get enough content from their staff. They know great things are going on, but they have trouble getting information from their teachers. Other schools struggle with getting balanced stories from all grade levels. It seems that the elementary […]
Read MoreBoost Your Social Media With These Back To School Ideas!
It’s about to get a little crazy… OK – a LOT CRAZY! Nothing can beat the energy of back to school time. Teachers are recharged, students are wide-eyed with curiosity, and parents are ready to get their kids back into a routine. So let’s capitalize on the attention our school is gathering by getting everyone […]
Read MoreFacebook Ads for Schools
Have you wanted to “try” Facebook ads for your school but have no idea where to start? Or have you even considered paying to reach a bigger audience? Maybe you think that advertising is just for businesses – you wouldn’t use it for your school! Well, Facebook has dramatically changed its Facebook algorithm over the […]
Read MoreJust Getting Started with Social Media? Start Here!
I’ve been helping schools with social media since early 2014. After being inside Facebook, Instagram, and Twitter literally EVERYDAY for the past 1,200 days – I’ve learned a lot. If you’re just getting started, it can be overwhelming, to say the least. My job here at #SocialSchool4EDU is to help you out. It’s not as […]
Read More5 Tips to Save you Time
What’s the number one issue in managing social media for your school? If you said time, you are not alone. Time – there just isn’t enough of it. And we may think we are Superman or Wonder Woman (like I did back when I was 4)… But we’re not. So what are my top 5 […]
Read MoreFeature My School: Orange County Public Schools
So what is it like to have over 25,000 fans on your school district’s Facebook page? I can’t answer that, so I reached out to someone who can! Sarah Au, Social Media Manager at Orange County Public Schools in Florida recently shared the ins and outs of their well-established strategy for using platforms like Facebook […]
Read More