It’s a familiar dilemma for school social media managers: What should you post during school breaks, such as winter break and spring break? With schools quiet and students at home, your content calendar might seem a bit empty. But fear not – there are strategies to keep your school’s social media vibrant and engaging, even […]
Read MoreWhen Is It OK to Break the Social Media Rules?
If you’re anything like me, you love a good list. When work or life feels especially overwhelming, it’s so helpful to break things down into a quick to-do checklist! I feel the same way when tackling a complicated process or learning how to do something new. There’s something comforting about working your way through a set […]
Read MoreProceed With Caution: Schools Share Their Social Media Fails
Social media is intended to celebrate our students and staff. I’ve been writing about that for 10 years and have even written a book on this topic (order yours today!) But what happens when you post something with good intentions but it ends up making someone upset, sad, or hurt? Now, I’m not talking about […]
Read MoreFrustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!
If I had a dime for every update made by Facebook, I certainly wouldn’t need to fret about my retirement plans! This fall has been PACKED with updates, announcements, and major glitches – and I’m here to talk all about it. Let me just get this out of the way: If you’ve been frustrated lately, […]
Read MoreHow to Involve Students in Your School’s Social Media Efforts
Everyone is a storyteller! And that includes your students. I think the #1 way to drive more engagement, which directly impacts the reach of your school’s social media content, is to get your students involved in your storytelling efforts. Keep this in mind before you start: It’s not going to be perfect. You’re not going […]
Read MoreMeet the 2023 Golden Gribble Honorable Mention Submissions
Each year, #SocialSchool4EDU recognizes the top social media efforts from K12 schools in our annual “Golden Gribble” awards. You can learn all about the 20 winners from 2023 in this blog post. But with more than 270 different submissions, you can imagine so many more schools, videos, posts, and unique ideas deserve mentioning! That’s why […]
Read MoreOrganizing Your Back-to-School Communications on Social Media
You’ve heard me say it a million times… school social media is for celebrations! (If you’re new here… this is why!) But let’s be realistic. Back-to-school information is still needed on social media. Families appreciate seeing these reminders in their feed, and it provides another tool in your communications toolbox for relaying valuable info. Let’s go […]
Read MoreMeet the 2023 Best of Social Media Award Winners!
The awards shows that happen in Hollywood have NOTHING on the annual “Best of” Social Media Awards that are delivered on School Communicators Day each May… And now – the award itself even has a name! Today, you are going to meet the 20 winners of the “Golden Gribble” awards. That’s right, after asking #SchoolPR […]
Read MoreHow to Celebrate Your School Staff on Social Media
Someone recently asked me: “Andrea, what is ONE thing that schools could start doing on social media to make a big difference?” While I wasn’t prepared to answer the question, my response was ready at the tip of my tongue: “Celebrate your staff!!” Your colleagues in education work tirelessly every day to create a positive […]
Read More6 Easy Social Media Features for Your School
Creating original social media content on a daily basis can be exhausting. Save time and work ahead by tapping into the power of Social Media Features! These ideas are proven to attract positive engagement to your school’s social media accounts. Wish you had a one-page PDF with all this great information? You’re in luck. You […]
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