Social Media Training for K12 Schools
In my decade (!) of helping K12 schools tell their stories on social media, I’ve truly seen it all. I’ve witnessed the best – and worst – of what schools can do online, and I am not too proud to admit that I’ve made plenty of mistakes myself! It’s all part of the journey; we’re […]
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Instagram Stories have been around since 2016. Are you using them on your school’s Instagram account?! If you’re not, there’s a good chance you’re thinking: “Andrea, it’s just not worth it. Stories only live for 24 hours, so I don’t want to put any time into sharing photos, videos, and information that just disappears!” Well, […]
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What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Keeping Facebook as your priority? What do you struggle with the most? What sources do you use for professional development? How much are you involving students in your storytelling? We really wanted to know the answers […]
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I don’t normally start my blogs with a call to action, but this one is important. Do me a favor and take a few minutes to scroll through your school’s pages on social media, right now. What overall impression would the collection of posts on your pages give to an onlooker? Would followers see the […]
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As I reflect back on all that happened in 2023, my heart is full. My oldest daughter graduated from high school and is off to college. I got to explore the world with my amazing husband, with trips to Greece and Hawaii. Professionally, I got to watch my business really thrive in its ninth year, […]
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It’s a familiar dilemma for school social media managers: What should you post during school breaks, such as winter break and spring break? With schools quiet and students at home, your content calendar might seem a bit empty. But fear not – there are strategies to keep your school’s social media vibrant and engaging, even […]
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Let’s face it: Your followers’ social media feeds are crowded. One way to stand out and get more eyeballs on your content is to focus on capturing better images! In today’s fast-paced world, bringing stories to life on social media requires more than a clever caption. Great photos tell great stories, and today you’re going […]
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If you’re anything like me, you love a good list. When work or life feels especially overwhelming, it’s so helpful to break things down into a quick to-do checklist! I feel the same way when tackling a complicated process or learning how to do something new. There’s something comforting about working your way through a set […]
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Social media is intended to celebrate our students and staff. I’ve been writing about that for 10 years and have even written a book on this topic (order yours today!) But what happens when you post something with good intentions but it ends up making someone upset, sad, or hurt? Now, I’m not talking about […]
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If I had a dime for every update made by Facebook, I certainly wouldn’t need to fret about my retirement plans! This fall has been PACKED with updates, announcements, and major glitches – and I’m here to talk all about it. Let me just get this out of the way: If you’ve been frustrated lately, […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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