Most people working in schools have little experience in professionally shooting and editing video. However, they are being called on more often to create video content for websites, social media, and newsletters. Why? Because video works for telling stories! The brain processes visuals 60,000 times faster than text. Video accounts for 52% of all mobile […]
Read MoreFacebook Live for Schools
Have you ever needed to be in two places at once? I have. I literally live in two different states. My girls go to school in Wisconsin and my stepsons go to school in Minnesota. I spend time each week traveling between a rental house and my home. Thank goodness gas prices are moderately low […]
Read MoreVote Yes! Referendum Secrets from a Winning Campaign
It’s that time of year. The presidential election is just weeks away. Of course, that is big news, but if you are involved with a school referendum, I’m betting that is keeping you up at night. I know I’m thinking about it! The team at #SocialSchool4EDU is serving two districts that are going to vote […]
Read MoreFocus on Facebook – 40 Questions from Schools Like Yours
Do you have Facebook questions? Then you’ve come to the right place! I recently teamed up with Campus Suite to host a webinar on Facebook for schools called “What’s New for Schools in 2016-17” (view recording here). We had a tremendous turnout, shared a ton of tips and tricks, but of course ran out of […]
Read MoreHow to Use Snapchat for Your School
It doesn’t take long to figure out where students are hanging out these days. It’s a snap! OK, that was pretty corny. But don’t ditch me yet! Schools realize their students are hanging out on Snapchat, but they are not quite sure how to get involved. Will students even pay attention if they try? I’ve […]
Read MoreHow to Merge Facebook Pages
When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read MoreHow CCPS Got 50 Schools on Twitter in Three Months
Social media makes me smile. The impact it can have is priceless for schools. But while the thought of it can make me happy, the nuts and bolts of it all can be downright intimidating. Especially in a large school district. This week, I want to share the story of Collier County Public Schools with […]
Read MoreSetting up Facebook Pages: Guidelines for Teachers
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
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