Social Media Training for K12 Schools
How a Wisconsin School District Transformed Community Engagement Through Strategic Social Media What happens when a superintendent treats storytelling as seriously as budgeting? In just two years, one rural school district doubled its monthly social media reach from 11,000 to 23,000 people – all without spending a fortune on marketing! Dr. Vince Breunig has been […]
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Time and time again, when I scroll through school districts’ social media pages, the most engaging content comes from inside real-life classrooms! Why? Because families and community members love seeing what learning looks like. You’re building organic support and buy-in with every behind-the-scenes classroom photo you share. Peeling back the curtain and showing those moments […]
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What if we told you the secret to authentic, engaging school content isn’t hiring more staff; it’s empowering the students you already have? We’re seeing an amazing trend: Schools across the country are discovering that their students are natural-born storytellers who can’t wait to share what makes their school special. I absolutely love it! Student […]
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Student interns play a powerful role in telling your school’s story. They bring creativity, fresh ideas, and authentic voices that connect with your community. But what happens when your state passes legislation banning cell phones in schools “from bell to bell”? Or your school adopts a cell phone free policy? We’re seeing this become more […]
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Every student has a story worth celebrating. Every single one! Yet when I train school communicators, I often hear this hesitation: “What about students with disabilities? Or those taking an alternative high school path? What about minority cultures within my school community? How do I share their stories? If I highlight them for their differences, […]
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School communication student internship programs are a hot topic – and for good reason! Bringing students onto your storytelling team is a strategic move that pays dividends in authentic engagement and quality content. These digital natives understand exactly what makes their peers engage (or cringe!), bringing real-time insights to your communications team. Plus, while students […]
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Let’s be real: Social media can feel like a lot. Platforms change. Trends shift. The algorithm seems to have a mind of its own. But here’s the truth: At its core, social media is simply about giving others a peek into what’s really happening at your school. It doesn’t have to be fancy. It doesn’t […]
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Staring at an empty social media calendar can feel overwhelming, especially when trying to plan your school’s content for the weeks and months ahead! That calendar is just itching to be filled with engaging posts, key announcements, and those special moments that make your school so unique. But as a school communicator, you’re juggling dozens […]
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School PR pros, are you ready to guide overwhelmed parents into excited, newly enrolled school families? Or turn job searchers into excited teaching candidates? The secret might be simpler than you think, and two school marketing experts recently shared their proven strategies with me on “Mastering Social Media for Schools”! I had the pleasure of […]
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Each year, #SocialSchool4EDU honors the very best in school storytelling through our annual “Golden Gribble” awards, recognizing top-notch social media efforts from K12 schools across the country. This spring, we celebrated 25 incredible winners in our 2025 Best of School Social Media Awards! But with hundreds of creative, heartfelt, and downright fun entries, there were […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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