School communicators should have the most secure jobs in education. Your role is foundational to the very survival of your institution, no matter if you’re working for a public, private, […]
Read MoreMeet the 2024 MVPs of School Social Media
It’s that time of year again! As we celebrate the close of another academic year, it’s also time to shine a spotlight on the extraordinary social media moments from schools […]
Read More5 Things I Hate About My Role in School Social Media
No matter how cool our job is, sometimes it’s not all sunshine and roses! I bet you would LOVE to wave a magic wand and get rid of a few […]
Read MoreWhy (and How) to Celebrate School Communicators Day on Social Media
✔️ School Bus Driver Appreciation Day ✔️ Teacher Appreciation Week ✔️ School Principals Day ✔️ National School Counseling Week But what about School Communicators Day? I’m willing to bet that […]
Read More10 Ideas for Celebrating Teacher Appreciation Week on Social Media
Teacher Appreciation Week is coming up quickly! As I’m writing this in 2024, this year’s dates are Monday, May 6 to Friday, May 10. Teacher Appreciation Week is usually the […]
Read MoreHow to Create a “Day in the Life of a Teacher” Social Media Feature
As Teacher Appreciation Week approaches, I want to share a fun, interactive post idea that will not only engage your school community but also shine a spotlight on the incredible […]
Read MoreElevate Your School’s Instagram Game: 7 Must-Try Tips
Instagram isn’t just a social platform; it’s a digital canvas! While Facebook might hold the crown for being the most popular platform for school districts, Instagram is not far behind […]
Read MoreHelping Your School Board and Superintendents Navigate Social Media
This article was recently published in the January/February 2024 edition of “Wisconsin School News.” Social media. Love it or hate it, it’s here to stay, and your school should […]
Read MoreAre You Making One of These 10 Social Media Mistakes?
In my decade (!) of helping K12 schools tell their stories on social media, I’ve truly seen it all. I’ve witnessed the best – and worst – of what schools […]
Read More5 Simple Ways to Get Started with Instagram Stories
Instagram Stories have been around since 2016. Are you using them on your school’s Instagram account?! If you’re not, there’s a good chance you’re thinking: “Andrea, it’s just not worth […]
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