During a recent webinar, a social media manager for a school asked this question: “I can’t see Facebook when I’m at school, so it makes it impossible to view comments as they are coming in on our school page. How do I get the administration to let us use Facebook at school?” Uff da. I […]
Read MoreFacebook Ads for Schools
Have you wanted to “try” Facebook ads for your school but have no idea where to start? Or have you even considered paying to reach a bigger audience? Maybe you think that advertising is just for businesses – you wouldn’t use it for your school! Well, Facebook has dramatically changed its Facebook algorithm over the […]
Read MoreSocial Media On (and Off) the Job
Imagine this: Your high school football coach is being attacked on social media by parents for not playing the senior players. Attitude issues and efforts in practice are at the root of the decision, but of course, the rants on Facebook don’t go into that. Nothing is put on the formal Facebook page for your […]
Read MoreAre You Prepared for a Social Media Crisis?
Social media has changed the game. I like to think mostly for the better, but of course, there are some “worse” moments too. To think that literally every moment that happens in your school could be broadcast to the world – well, it’s a little overwhelming. And what happens can be interpreted so differently by […]
Read MoreDeveloping Social Media Superheroes in Your School
Your teachers and staff have a lot going on in their daily routines. That might be the understatement of the year, right? And now we want them to help with the social media efforts for the school too. Easy sell? Not quite. So how do you develop these social media superheroes? It all starts at […]
Read MoreJust Getting Started with Social Media? Start Here!
I’ve been helping schools with social media since early 2014. After being inside Facebook, Instagram, and Twitter literally EVERYDAY for the past 1,200 days – I’ve learned a lot. If you’re just getting started, it can be overwhelming, to say the least. My job here at #SocialSchool4EDU is to help you out. It’s not as […]
Read MoreNever Fear – Helpful Apps are Here!
Social media is a time-consuming job, but thank goodness we have great apps to help make it easier! It is summertime, so it is the PERFECT time to learn new apps that will help you all year long. I have a LOT of favorites, but today I’m going to limit myself to just three. I’d […]
Read MoreSchool Pride – How to Invite Your Community to be a Part of Social Media
Your school has a big story to tell, but what is the best way to grab the stories? Sun Prairie School District in Wisconsin had a unique idea this school year. They had Cardinal masks made and handed them out at their back-to-school events. Then on the back, they asked for their school community to […]
Read MoreSummer is Here – What Should I Post?
Summer break may have already started at your school or is about to start very soon. So the questions I get all the time are: What can I post on social media over the summer? How often do I have to post over break? The school building is a busy place, even during the summer. […]
Read MorePromote Your School with Cool SWAG!
Building your school brand takes work. Of course, it starts with the people and carries over to the digital (website and social media), but eventually, you want to see it. On walls, on t-shirts, and on anything else you can think of. I like to call it “swag.” The term dates back to the 1960s […]
Read More