It has never been easier to voice your opinions to a large audience. Social media makes it easy! That makes social media a very powerful tool. But it also means another potential headache in your job as a school leader. Kim speaks for all of us with her recent question: “Hello, everyone! For our opening […]
Read MoreControlling Comments on Facebook
If you’ve ever had a pit in your stomach while checking notifications on your school Facebook page, then you’ve probably dealt with negative, problematic, and/or annoying comments. Today’s blog isn’t going to be all sunshine and rainbows, but it’s still a critical topic that all school social media managers need to deal with: Controlling Facebook […]
Read MoreWhat Photos Should I Share on Social Media this School Year?
Education looks different this school year. And our social media posts will reflect that! But what are some best practices when it comes to the images we share? Here’s a question recently posted on Facebook: Hey everyone! We want to send out a communication to our social media admins at our schools as a reminder […]
Read MoreHow to Avoid Negative Comments on Your Back-to-School Posts
OK – maybe that headline is a little misleading. I don’t know how to COMPLETELY avoid negative comments on your school social media posts that share back-to-school information. But this tip will surely help minimize the negative comments, especially from people who have no kids in your school! My tip is simply this: Your post […]
Read MoreBack to School – Checklist for Getting Staff Involved in Social Media
So much has changed in the past four months. Your school buildings closed. Teaching moved online. Civic unrest is rocking our nation. And a pandemic rages on… Despite all of this turmoil and uncertainty, I can say with confidence that one thing has NOT changed: The importance of social media. In fact, I would argue […]
Read MoreWhat I’ve Learned About Social Media Since Schools Closed
Andrea – I know that our school needs social media, but I don’t know where to start and I don’t have time to figure it out. Do you think you could help?” On February 3, 2014, Brian Henning, Superintendent in New Auburn, Wisconsin, sent me an email. I had just launched my social media business […]
Read MoreHow to Start a Podcast for Your School
When Carla Pereira, APR started working for the Peel District School Board in the communications office in 2003, her first assignment was pretty exciting. She sat next to the fax machine and waited for the news stories to come in from the various schools. Fast-forward to 2020, and I’m curious: Do any schools still have […]
Read MoreSummer 2020 – Ten Post Ideas for Your School
Can you relate to this question I recently received from my friend Erica Chandler, APR from Affton Schools in Missouri? “Have you started compiling your genius ideas for summer content?? Usually, my summer feed is filled with student & teacher travel pics. And summer school, but that’s going to be virtual. I’m struggling to think […]
Read MoreMastering Social Media for Schools: New Podcast Puts #SchoolPR Knowledge in One Place!
Keeping up with social media is not easy. Thank you, Captain Obvious! OK – I know that you realize this. But what do you struggle with the most? Can you nod your head to any of these: Struggling to find time to manage social media on top of all the other things you do in […]
Read MoreHow to Use Facebook Premiere for Schools
Are you looking for a virtual tool to bring your community together? Facebook Premiere might be the answer! Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You get to take advantage of the benefits of Facebook Live, but with pre-recorded video, instead. […]
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