How an Ohio School District Made Social Media Strides with #SocialSchool4EDU Northridge Local School District in Ohio started its social media journey with a Facebook page for each of its four school buildings. Leaders at each building would push announcements to these pages – but that was about it! Scott Schmidt, District Superintendent for Northridge, […]
Read MoreManaging a Facebook Page WITHOUT a Fake Profile
I get a panicked email or phone call every other week. It always goes something like this: “I’ve been locked out of my school Facebook Page. It is asking me to verify my account and I go through the steps, but nothing happens. I can’t post any updates or photos on the Page. What can […]
Read MoreSocial Media Best Practices for Schools
The ultimate guide to setting up your school social media pages for success! The date was April 15, 2014. I published my first school social media accounts for New Auburn School District in Wisconsin: Facebook, Twitter, and YouTube. Instagram would be added in December of that year. Some might think managing social media for a […]
Read MoreStaff Social Media Guidelines for Personal Use
It has never been easier to voice your opinions to a large audience. Social media makes it easy! That makes social media a very powerful tool. But it also means another potential headache in your job as a school leader. Kim speaks for all of us with her recent question: “Hello, everyone! For our opening […]
Read MoreControlling Comments on Facebook
If you’ve ever had a pit in your stomach while checking notifications on your school Facebook page, then you’ve probably dealt with negative, problematic, and/or annoying comments. Today’s blog isn’t going to be all sunshine and rainbows, but it’s still a critical topic that all school social media managers need to deal with: Controlling Facebook […]
Read MoreWhat Photos Should I Share on Social Media this School Year?
Education looks different this school year. And our social media posts will reflect that! But what are some best practices when it comes to the images we share? Here’s a question recently posted on Facebook: Hey everyone! We want to send out a communication to our social media admins at our schools as a reminder […]
Read MoreHow to Avoid Negative Comments on Your Back-to-School Posts
OK – maybe that headline is a little misleading. I don’t know how to COMPLETELY avoid negative comments on your school social media posts that share back-to-school information. But this tip will surely help minimize the negative comments, especially from people who have no kids in your school! My tip is simply this: Your post […]
Read MoreGet Inspired! 2020 Back-to-School Campaigns
Back-to-school communication has never been more important. With so much information to share about what, how, where, and why… it can be overwhelming. You are not alone! Every school is facing the same dilemma, so today I’m sharing great examples I’ve spotted across the country. The goal of sharing this blog is threefold. I want […]
Read MoreBack to School – Checklist for Getting Staff Involved in Social Media
So much has changed in the past four months. Your school buildings closed. Teaching moved online. Civic unrest is rocking our nation. And a pandemic rages on… Despite all of this turmoil and uncertainty, I can say with confidence that one thing has NOT changed: The importance of social media. In fact, I would argue […]
Read MoreWhat I’ve Learned About Social Media Since Schools Closed
Andrea – I know that our school needs social media, but I don’t know where to start and I don’t have time to figure it out. Do you think you could help?” On February 3, 2014, Brian Henning, Superintendent in New Auburn, Wisconsin, sent me an email. I had just launched my social media business […]
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