It’s a familiar dilemma for school social media managers: What should you post during school breaks, such as winter break and spring break?
With schools quiet and students at home, your content calendar might seem a bit empty. But fear not – there are strategies to keep your school’s social media vibrant and engaging, even during the holidays!
It’s Okay to Take a Break
I just want to reassure you that it’s perfectly fine to take a social media break. Your followers understand that school is out, and a brief pause can be refreshing!
However, if you opt to schedule posts, remember that monitoring comments is still important. Be prepared to balance your holiday relaxation with occasional check-ins.
Whichever decision you make, stick with it! You can always do things differently next year, if you decide you didn’t like how it went.
Maintain Regular Features
At #SocialSchool4EDU, we handle day-to-day social media management for over 80 school districts. One of our not-so-secret secrets to success is maintaining regular “features” on our schools’ pages!
Scheduled posts for staff highlights, student features, Throwback Thursdays, or any weekly segments can keep your audience engaged without demanding very much of your holiday time. Here’s a great example:
Ready to get some simple features like this going at your school? Take a look at this free resource.
Plus, when you download this guide, you’ll receive my free newsletter that comes right to your inbox every other week, where I share more helpful tips and inspiring ideas to up your social media game!
Post Recent Classroom Activities
Leading up to a break, schools are often buzzing with special projects and activities! Work with your colleagues to capture these moments before the break starts, and then schedule them to post when school is not in session.
Phrases like “Last week, our students…” can bridge the time gap and keep the content relevant and timely.
In conclusion, break periods don’t have to mean a full stop in your school’s social media activity. With thoughtful planning and balance, you can keep your community connected and informed, all while enjoying your well-deserved break!
