Your school has a big story to tell, but what is the best way to grab the stories?

Sun Prairie School District in Wisconsin had a unique idea this school year.

They had Cardinal masks made and handed them out at their back-to-school events.

Then on the back, they asked for their school community to take some action.

The important “call-to-action” is found at the bottom of the sign.

Show off your Cardinal Pride. Take an individual or group picture with your Pride Mask up and another with it down. Send both to socialmedia@sunprairieschools.org. Photos may be posted on Facebook and Twitter.”

They have had fun submissions from students, staff, parents, and even Bucky Badger!

Do you have ways to invite your community to become contributors to your social media posts? We’d love to hear about them! Comment below.