Episode: 181 You could call her a mom on a mission! Learn why Anu Vaid started her software company in 2010 in direct response to the overwhelm she felt from her son and daughter’s school. It’s no accident why ParentSquare is now impacting more than 9 million student families! Discover how a focus on user […]

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Episode: 180 It is possible! You can actually lighten your workload through the use of social media interns. Arcadia Unified School District in California is now in its 8th year using social media student interns. Ryan breaks down how they select the students, what training is provided, and the tasks their student interns are responsible […]

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Episode: 179 Do you wear multiple hats in your school district? Is social media just one more thing? Then you’ll love today’s interview and tips with Wendy Coker, Technology Director in Petrolia CISD, TX. Setting up an email address to receive social media content has been the BEST move that Wendy has made since taking […]

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Episode: 178 Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA. Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you […]

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Episode: 177 Oh my – today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland! Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on […]

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Episode: 176 Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR! What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover […]

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Episode: 175 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 – Your Professional Learning Community. Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? […]

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Episode: 174 School communicators from around the country are all asking the same thing…What in the world should I do about our school’s Twitter account? Learn about the changes Elon Musk is making that impact schools the most. Ask yourself these 4 questions to determine your plan for Twitter. Consider these 4 options for addressing […]

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Episode: 173 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 – Video Tips. Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work? Laraine shares simple ways […]

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Episode: 172 My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 – Handling Negative Comments. If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn […]

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