Episode: 185 Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than […]

Read More

Episode: 184 Today’s guest is bursting with energy and passion for school communications! With more than 18 years in education, discover Matthew Jennings’s unique journey to the school PR world. After being with Peachjar for just one year, Matthew shares how to reach your community strategically with information they want and need to know. Social […]

Read More

Episode: 183 At some point, public schools will be faced with asking the community to support more funding for the school. It might seem like you don’t have time to ask for feedback, but research is the most important part of the process. Are you making the most common mistake when asking voters for money? […]

Read More

Episode: 182 If Abby told you that implementing just one simple weekly practice could increase your flow of photos and stories from staff by 2-5 times, would you do it? Great content doesn’t just happen by chance. Learn the monthly goal that Abby sets for herself to ensure she covers students of all ages within […]

Read More

Episode: 181 You could call her a mom on a mission! Learn why Anu Vaid started her software company in 2010 in direct response to the overwhelm she felt from her son and daughter’s school. It’s no accident why ParentSquare is now impacting more than 9 million student families! Discover how a focus on user […]

Read More

Episode: 180 It is possible! You can actually lighten your workload through the use of social media interns. Arcadia Unified School District in California is now in its 8th year using social media student interns. Ryan breaks down how they select the students, what training is provided, and the tasks their student interns are responsible […]

Read More

Episode: 179 Do you wear multiple hats in your school district? Is social media just one more thing? Then you’ll love today’s interview and tips with Wendy Coker, Technology Director in Petrolia CISD, TX. Setting up an email address to receive social media content has been the BEST move that Wendy has made since taking […]

Read More

Episode: 178 Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA. Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you […]

Read More

Episode: 177 Oh my – today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland! Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on […]

Read More

Episode: 176 Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR! What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover […]

Read More