Episode: 310 Author, speaker, and retired school leader Dr. Joe Sanfelippo joins the podcast to dive into his newest book, Lead from Who You Are. It all starts with values – because who you are drives how you lead. You’ll learn Joe’s three leadership rhythms (personal, people, process) and how they help you stay steady – […]

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Episode: 309 Adelle Wellens walks us through how she survived 13 crises in just 9 days – and she handled them all as a solo communications department! You’ll learn some of the tools she had in place to help. You’ll hear how strong community relationships made all the difference during high-stress situations. Adelle shares simple […]

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Episode: 308 It’s here – the 2026 Social Media Survey results! Listen in as Andrea breaks down what 497 respondents revealed about who’s running school social media, what platforms they’re managing, and what’s shifting year-over-year. Facebook still dominates, Instagram remains strong, and X/Twitter continues to slide – learn the biggest changes since 2022. Are you […]

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Episode: 307 Today you’ll meet Iuri Melo, a licensed clinical social worker and co-founder of SchoolPulse, who’s helping schools support student mental health in a whole new way. Learn how simple texts are changing the game for student wellness and opening doors to real-time help. Think your school is doing “enough”? Iuri breaks down the […]

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Episode: 306 Jeannette Hartwig is a one-person comms team – but that didn’t stop her from leading a customer service refresh across her district. You’ll love the simple, eye-opening tactic she used to uncover real customer service gaps. She created a go-to resource for staff that’s still making a difference – find out what’s in […]

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Episode: 305 Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a brand-new resilience course. Learn how Tasha uses social media for good – creating authentic, hope-filled […]

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Episode: 304 Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you’re brand new to the role or a seasoned storyteller, these tips will help you feel more in control and less overwhelmed. You’ll learn how narrowing your focus to your most effective platforms and […]

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Episode: 303 Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work […]

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Episode: 302 Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD. “Collective authorship” isn’t just a fancy term – Coty breaks down exactly how it works and how you can make it happen, even if you’re a one-person shop. Forget perfect photos and […]

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Episode: 301 Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background. From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out. You’ll get access to real, ready-to-use resources – from social media posts to a family-friendly […]

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