Episode: 245 Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and still getting the job done. Easy Content Collection Tips: Ben reveals how making it simple for staff […]

Read More

Episode: 244 Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today’s podcast guests in 2017, but they are proof that you can survive! They’ll share the first important steps they took when receiving their letter. You can take some simple, practical […]

Read More

Episode: 243 Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book. Discover Lynette’s journey into the art of school storytelling and how her academic background equipped her to become a leader in educational social media. Gain […]

Read More

Episode: 242 Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas. Discover the simple change she made that improved her efficiency and […]

Read More

Episode: 241 You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart, and she’ll break down their district’s approach to social media with over 25,000 students and 3,800 employees. Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach […]

Read More

Episode: 240 Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what “WCAG 2.1 level AA” really means and why it matters. The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically […]

Read More

Episode: 239 Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district’s communication and engagement efforts, serving approximately 3,000 students. Mastering Multi-Platform Content Strategy: Discover Travis’s approach to content development for Facebook and Instagram. He shares his […]

Read More

Episode: 238 Jennifer Salyards may have been the Director of Communications at Stephenville ISD, Texas, for just 14 months, but her impact is already making waves. A former Principal, Jennifer is embracing this newly created position and telling the district’s stories like never before. In this episode, Jennifer shares the key to her success: relationships. […]

Read More

Episode: 237 Are you curious about Facebook’s Performance Bonus program and how it could benefit your school district? In this episode, we’ll walk you through the steps to set up Facebook performance bonuses for school district social media pages. You’ll discover key steps like creating a separate district bank account for receiving funds and assigning […]

Read More

Episode 236 Discover how St. Joseph Catholic School increased enrollment from 140 to 201 students in just four years through strategic marketing and social media efforts. Uncover three proven strategies to boost enrollment at your school, including the power of dedicated marketing personnel and multi-channel communications. Learn how to elevate your school’s brand on a […]

Read More