Episode: 241 You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart, and she’ll break down their district’s approach to social media with over 25,000 students and 3,800 employees. Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach […]

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Episode: 240 Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what “WCAG 2.1 level AA” really means and why it matters. The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically […]

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Episode: 239 Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district’s communication and engagement efforts, serving approximately 3,000 students. Mastering Multi-Platform Content Strategy: Discover Travis’s approach to content development for Facebook and Instagram. He shares his […]

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Episode: 238 Jennifer Salyards may have been the Director of Communications at Stephenville ISD, Texas, for just 14 months, but her impact is already making waves. A former Principal, Jennifer is embracing this newly created position and telling the district’s stories like never before. In this episode, Jennifer shares the key to her success: relationships. […]

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Episode: 237 Are you curious about Facebook’s Performance Bonus program and how it could benefit your school district? In this episode, we’ll walk you through the steps to set up Facebook performance bonuses for school district social media pages. You’ll discover key steps like creating a separate district bank account for receiving funds and assigning […]

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Episode 236 Discover how St. Joseph Catholic School increased enrollment from 140 to 201 students in just four years through strategic marketing and social media efforts. Uncover three proven strategies to boost enrollment at your school, including the power of dedicated marketing personnel and multi-channel communications. Learn how to elevate your school’s brand on a […]

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Episode: 235 Community Building through Social Media: Carrie Birchler emphasizes the importance of using social media, especially Facebook and Instagram, to build a sense of community and engage both current and prospective families in a school setting. Content Gathering from Teachers: She shares her approach to gathering content for social media, including using QR codes […]

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Episode: 234 Why Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy. Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school’s content. Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users. […]

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Episode: 233 Discover how Karen Briones transitioned from parent volunteer to Communications Coordinator, shaping her role to amplify the district’s voice. Learn Karen’s strategies for capturing authentic student voices in school videos, from interview tips to using natural light for better visuals. Explore the creative process behind impactful video storytelling, including how to maximize student […]

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Episode: 232 Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment. Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling. Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive […]

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