Social Media Training for K12 Schools
Today, we’re tackling a question that has caused countless headaches within the school communications community: Holiday greetings on social media. Many school communities embrace a variety of cultures and religions, so what’s the right thing to do? How can you balance inclusivity without offending anyone? What happens if you miss a holiday? Is it better […]
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No matter how cool our job is, sometimes it’s not all sunshine and roses! I bet you would LOVE to wave a magic wand and get rid of a few annoying aspects of your job – like blurry photos and “urgent” requests that aren’t really urgent – right?! Now, I’ve been working in the trenches […]
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✔️ School Bus Driver Appreciation Day ✔️ Teacher Appreciation Week ✔️ School Principals Day ✔️ National School Counseling Week But what about School Communicators Day? I’m willing to bet that as a school communicator, you’re celebrating these special recognition days but may have let School Communicators Day slip through the cracks. (It’s held on the […]
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In my decade (!) of helping K12 schools tell their stories on social media, I’ve truly seen it all. I’ve witnessed the best – and worst – of what schools can do online, and I am not too proud to admit that I’ve made plenty of mistakes myself! It’s all part of the journey; we’re […]
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I don’t normally start my blogs with a call to action, but this one is important. Do me a favor and take a few minutes to scroll through your school’s pages on social media, right now. What overall impression would the collection of posts on your pages give to an onlooker? Would followers see the […]
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School communicators from around the country are all asking the same thing… What in the world should I do about our school’s Twitter account? I’ve been fielding plenty of questions, leaning into expert resources, and trusting my gut when it comes to what’s best for schools. Today’s blog is going to summarize what I’ve learned, […]
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Someone recently asked me: “Andrea, what is ONE thing that schools could start doing on social media to make a big difference?” While I wasn’t prepared to answer the question, my response was ready at the tip of my tongue: “Celebrate your staff!!” Your colleagues in education work tirelessly every day to create a positive […]
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The ultimate guide to setting up your school social media pages for success! The date was April 15, 2014. I published my first school social media accounts for New Auburn School District in Wisconsin: Facebook, Twitter, and YouTube. Instagram would be added in December of that year. Some might think managing social media for a […]
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School hashtags are a necessity. Most districts know that by now! But not all hashtags are created equal. Back in 2015, I shared a blog with 10 Cool Hashtags for Schools. I’ve been meaning to publish another list of great hashtags for some time now – and today is the day! Get energized by this […]
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Have you ever considered adding student contributors to your social media team? Wondering how to get started or how other districts are utilizing students? Read on to learn more about how three districts are making this opportunity for student engagement work! For a free guide to walk you through adding student contributors, check out our […]
Read MoreWith #SocialSchool4EDU's Membership Program, we train your staff to be social media storytellers so you can stand out from other schools, celebrate your students and staff, and reach thousands in your community every day.
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