Everyone is a storyteller! And that includes your students. I think the #1 way to drive more engagement, which directly impacts the reach of your school’s social media content, is to get your students involved in your storytelling efforts. Keep this in mind before you start: It’s not going to be perfect. You’re not going […]
Read MoreMeet the 2023 Golden Gribble Honorable Mention Submissions
Each year, #SocialSchool4EDU recognizes the top social media efforts from K12 schools in our annual “Golden Gribble” awards. You can learn all about the 20 winners from 2023 in this blog post. But with more than 270 different submissions, you can imagine so many more schools, videos, posts, and unique ideas deserve mentioning! That’s why […]
Read MoreNSPRA 2023: Takeaways & Trends for School Communicators
What’s the best way to stay up-to-date on school communications in this fast-changing world? It’s a tough job, but I think the best answer is to surround yourself with others who do what you do. And one place to connect with all of them IRL is at the annual National School Public Relations Association (NSPRA) […]
Read MoreSocial Media for Athletes – Rules of Engagement
Social media has changed the game in so many areas of our lives. While I tend to look on the bright side for most things, I’m not completely naive. I realize that platforms such as TikTok and Snapchat have made the school’s job more challenging. And what is one of the most visible places within […]
Read MoreOrganizing Your Back-to-School Communications on Social Media
You’ve heard me say it a million times… school social media is for celebrations! (If you’re new here… this is why!) But let’s be realistic. Back-to-school information is still needed on social media. Families appreciate seeing these reminders in their feed, and it provides another tool in your communications toolbox for relaying valuable info. Let’s go […]
Read MoreWhat the X Should I Do About Twitter for My School?
School communicators from around the country are all asking the same thing… What in the world should I do about our school’s Twitter account? I’ve been fielding plenty of questions, leaning into expert resources, and trusting my gut when it comes to what’s best for schools. Today’s blog is going to summarize what I’ve learned, […]
Read MoreYour Back-to-School Social Media Checklist
It’s hard to believe that we’re already talking about the new school year! From school supply lists to classroom prep lists, there’s something for everyone – but I’m here to add just one more helpful checklist to your toolbox: A school social media checklist. Recently, I collaborated with my friends at Rise Vision to host […]
Read MoreChatGPT Part 3: 26 ChatGPT Prompts for School Communicators
If you’re reading this blog, I know that you like simple, practical advice to enhance your school’s communication efforts. So today, that’s exactly what you’re getting! In my last two blogs, I dove into generative AI and how you can leverage it in your role to increase creativity and productivity. First, I shared the basics […]
Read MoreChatGPT Part 2: Do’s & Don’ts for School PR Pros!
Your opinion about Artificial Intelligence and generative AI tools like ChatGPT may be different than mine, but I believe those of us who learn how to use these tools will always be valuable to our schools! In my last blog, Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity, I laid out the basics […]
Read MoreChatGPT Part 1: Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity
I’m throwing out a challenge for you, friends! Your #1 summer project should be learning how to use generative AI to support your work in school communications. And I hope this blog is a great starting point to kickstart your efforts. You’ve been living under a rock if you haven’t heard the buzz on tools […]
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