Social media has changed the game in so many areas of our lives. While I tend to look on the bright side for most things, I’m not completely naive. I realize that platforms such as TikTok and Snapchat have made the school’s job more challenging. And what is one of the most visible places within […]
Read MoreOrganizing Your Back-to-School Communications on Social Media
You’ve heard me say it a million times… school social media is for celebrations! (If you’re new here… this is why!) But let’s be realistic. Back-to-school information is still needed on social media. Families appreciate seeing these reminders in their feed, and it provides another tool in your communications toolbox for relaying valuable info. Let’s go […]
Read MoreWhat the X Should I Do About Twitter for My School?
School communicators from around the country are all asking the same thing… What in the world should I do about our school’s Twitter account? I’ve been fielding plenty of questions, leaning into expert resources, and trusting my gut when it comes to what’s best for schools. Today’s blog is going to summarize what I’ve learned, […]
Read MoreYour Back-to-School Social Media Checklist
It’s hard to believe that we’re already talking about the new school year! From school supply lists to classroom prep lists, there’s something for everyone – but I’m here to add just one more helpful checklist to your toolbox: A school social media checklist. Recently, I collaborated with my friends at Rise Vision to host […]
Read MoreChatGPT Part 3: 26 ChatGPT Prompts for School Communicators
If you’re reading this blog, I know that you like simple, practical advice to enhance your school’s communication efforts. So today, that’s exactly what you’re getting! In my last two blogs, I dove into generative AI and how you can leverage it in your role to increase creativity and productivity. First, I shared the basics […]
Read MoreChatGPT Part 2: Do’s & Don’ts for School PR Pros!
Your opinion about Artificial Intelligence and generative AI tools like ChatGPT may be different than mine, but I believe those of us who learn how to use these tools will always be valuable to our schools! In my last blog, Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity, I laid out the basics […]
Read MoreChatGPT Part 1: Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity
I’m throwing out a challenge for you, friends! Your #1 summer project should be learning how to use generative AI to support your work in school communications. And I hope this blog is a great starting point to kickstart your efforts. You’ve been living under a rock if you haven’t heard the buzz on tools […]
Read MoreMeet the 2023 Best of Social Media Award Winners!
The awards shows that happen in Hollywood have NOTHING on the annual “Best of” Social Media Awards that are delivered on School Communicators Day each May… And now – the award itself even has a name! Today, you are going to meet the 20 winners of the “Golden Gribble” awards. That’s right, after asking #SchoolPR […]
Read MoreSocial Media Posting Guide – What to Share and What to Skip
Have you ever struggled with telling someone “no” when they wanted a piece of content posted on your district’s social media accounts? Have you ever wanted a list of exactly the types of things you do want staff to submit for social media? If you answered “yes” to either of these questions – keep reading! […]
Read MoreYour Instagram Story Takeover Guide
Interested in telling better stories about your school? Then you must involve others! Staff and students have amazing storytelling capabilities, and those stories belong on your district-wide social media accounts. Getting them involved through Instagram Story Takeovers could be the perfect solution. Here’s exactly how to do it! What is an Instagram Story Takeover for […]
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