What is your school’s plan for social media in 2024? Are you dropping Twitter/X? Adding TikTok? Focusing on Instagram? Keeping Facebook as your priority? What do you struggle with the most? What sources do you use for professional development? How much are you involving students in your storytelling? We really wanted to know the answers […]
Read MoreWe’ve Got Spirit, Yes We Do!
I don’t normally start my blogs with a call to action, but this one is important. Do me a favor and take a few minutes to scroll through your school’s pages on social media, right now. What overall impression would the collection of posts on your pages give to an onlooker? Would followers see the […]
Read MoreWhat Should You Post on Social Media When Your School Is on Break?
It’s a familiar dilemma for school social media managers: What should you post during school breaks, such as winter break and spring break? With schools quiet and students at home, your content calendar might seem a bit empty. But fear not – there are strategies to keep your school’s social media vibrant and engaging, even […]
Read MorePhotography Tips & Tricks for School Social Media
Let’s face it: Your followers’ social media feeds are crowded. One way to stand out and get more eyeballs on your content is to focus on capturing better images! In today’s fast-paced world, bringing stories to life on social media requires more than a clever caption. Great photos tell great stories, and today you’re going […]
Read MoreWhen Is It OK to Break the Social Media Rules?
If you’re anything like me, you love a good list. When work or life feels especially overwhelming, it’s so helpful to break things down into a quick to-do checklist! I feel the same way when tackling a complicated process or learning how to do something new. There’s something comforting about working your way through a set […]
Read MoreProceed With Caution: Schools Share Their Social Media Fails
Social media is intended to celebrate our students and staff. I’ve been writing about that for 10 years and have even written a book on this topic (order yours today!) But what happens when you post something with good intentions but it ends up making someone upset, sad, or hurt? Now, I’m not talking about […]
Read MoreFrustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!
If I had a dime for every update made by Facebook, I certainly wouldn’t need to fret about my retirement plans! This fall has been PACKED with updates, announcements, and major glitches – and I’m here to talk all about it. Let me just get this out of the way: If you’ve been frustrated lately, […]
Read MoreHow to Involve Students in Your School’s Social Media Efforts
Everyone is a storyteller! And that includes your students. I think the #1 way to drive more engagement, which directly impacts the reach of your school’s social media content, is to get your students involved in your storytelling efforts. Keep this in mind before you start: It’s not going to be perfect. You’re not going […]
Read MoreMeet the 2023 Golden Gribble Honorable Mention Submissions
Each year, #SocialSchool4EDU recognizes the top social media efforts from K12 schools in our annual “Golden Gribble” awards. You can learn all about the 20 winners from 2023 in this blog post. But with more than 270 different submissions, you can imagine so many more schools, videos, posts, and unique ideas deserve mentioning! That’s why […]
Read MoreNSPRA 2023: Takeaways & Trends for School Communicators
What’s the best way to stay up-to-date on school communications in this fast-changing world? It’s a tough job, but I think the best answer is to surround yourself with others who do what you do. And one place to connect with all of them IRL is at the annual National School Public Relations Association (NSPRA) […]
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