It’s every school’s biggest fear. Someone takes their dissatisfaction with the school to a whole new level by bashing your district on your school’s Facebook page. After thousands of posts with over a dozen school districts, I can honestly say that 99.9% of the time, the comments are positive. The amazing stories of your students […]
Read More12 Schools You Should Follow for Great Ideas on Social Media
On the 12th day of Christmas, my true love gave to me… Well, I’m not your true love, but I am your go-to gal for all things about schools and social media. Today, I’m featuring 12 schools that I think you should be following to get awesome ideas for your own district. Check them out […]
Read MoreFacebook for Schools – FAQs
Facebook is such a great platform to reach your school district’s audience. Parents, teachers, community members, and even students spend time scrolling through their newsfeed on a daily (sometimes hourly) basis. But schools have to be careful about running this social media platform. They need to be ready to take action on questions like: Should […]
Read More5 Biggest Mistakes for Schools using Social Media
You have the social media train chugging for your school district. Awesome! But are you making mistakes that you didn’t even know about? Maybe you are just getting started and you have read all my past blogs to get the tips and tricks of what to do, but what about what to make sure NOT […]
Read MoreBenefit or Bust: Should I Pay to BOOST a School Post on Facebook?
Have you ever noticed a gentle nudge from Facebook to spend money? You know, when Facebook tells you that your recent post is getting more engagement than 75% of your recent posts. And for just $20, you can reach even more people. Great deal, right? Well, it depends. I have never boosted a post for […]
Read More16 Ways to Promote your Social Media Channels
So you have your school’s social media channels up and running, but how do you grab more followers? I mean, people aren’t seeing or hearing your message if they aren’t liking or following you… Here is a quick list to help grow that audience. Don’t worry about doing them all – just start with one […]
Read MoreCapture the Critical Moments Without Making Yourself Crazy
If your school is like every school I’ve ever visited, cool things happen all the time! In addition to this though, your staff members wear as many hats as possible. You don’t have an extra person to just worry about taking photos at opportune moments throughout the day. So, what’s the trick? The key to […]
Read MoreHow to Link Facebook Posts to Twitter
Facebook offers a great built-in scheduling feature that I use all the time! So if you want to take advantage of connecting all of these Facebook posts to show up on Twitter, here is how. Log into Twitter on your desktop unit. Make sure you are logged into your school account. Log into Facebook on […]
Read MoreYikes – I wish I wouldn’t have posted that!
Ever share a photo on social media and then seconds later, you start wishing you wouldn’t have? I’m glad I am not alone! The stakes are a little higher when you are posting on your school accounts, but it is bound to happen. #SocialSchoo4EDU has posted over 6,000 updates and here are just a few […]
Read MoreThe Power of a #Throwback Thursday Photo
Who can put a smile on someone’s face faster than an adorable group of students from your school? A smiling group of students with authentic 1980s hairdo—that’s who! After sharing over 5,000 social media posts for school districts across Wisconsin, I can say that the #TBT photos that we put out every Thursday morning at […]
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