OK – maybe that headline is a little misleading. I don’t know how to COMPLETELY avoid negative comments on your school social media posts that share back-to-school information. But this tip will surely help minimize the negative comments, especially from people who have no kids in your school! My tip is simply this: Your post […]
Read MoreBack to School – Checklist for Getting Staff Involved in Social Media
So much has changed in the past four months. Your school buildings closed. Teaching moved online. Civic unrest is rocking our nation. And a pandemic rages on… Despite all of this turmoil and uncertainty, I can say with confidence that one thing has NOT changed: The importance of social media. In fact, I would argue […]
Read MoreWhat I’ve Learned About Social Media Since Schools Closed
Andrea – I know that our school needs social media, but I don’t know where to start and I don’t have time to figure it out. Do you think you could help?” On February 3, 2014, Brian Henning, Superintendent in New Auburn, Wisconsin, sent me an email. I had just launched my social media business […]
Read MoreHow to Start a Podcast for Your School
When Carla Pereira, APR started working for the Peel District School Board in the communications office in 2003, her first assignment was pretty exciting. She sat next to the fax machine and waited for the news stories to come in from the various schools. Fast-forward to 2020, and I’m curious: Do any schools still have […]
Read MoreSummer 2020 – Ten Post Ideas for Your School
Can you relate to this question I recently received from my friend Erica Chandler, APR from Affton Schools in Missouri? “Have you started compiling your genius ideas for summer content?? Usually, my summer feed is filled with student & teacher travel pics. And summer school, but that’s going to be virtual. I’m struggling to think […]
Read MoreMastering Social Media for Schools: New Podcast Puts #SchoolPR Knowledge in One Place!
Keeping up with social media is not easy. Thank you, Captain Obvious! OK – I know that you realize this. But what do you struggle with the most? Can you nod your head to any of these: Struggling to find time to manage social media on top of all the other things you do in […]
Read MoreHow to Use Facebook Premiere for Schools
Are you looking for a virtual tool to bring your community together? Facebook Premiere might be the answer! Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You get to take advantage of the benefits of Facebook Live, but with pre-recorded video, instead. […]
Read MoreCelebrate Teacher Appreciation Week on Social Media!
Teacher Appreciation Week is coming up on May 3-9, 2020. If you’re looking for ways to celebrate your teachers, social media is a great spot to start! Our team here at #SocialSchool4EDU knows that you are under unique circumstances, due to temporary school closure. This means you can’t just go down the hallway to a […]
Read MoreHonoring the Class of 2020 – Ideas for Social Media Features!
The temporary school closures are certainly impacting students, staff, and parents across the country, but there is one group that we’re all thinking about… Our senior class of 2020. These students were looking forward to so many big events and traditions this spring. Prom. Musical performances. Spring sports. Senior trips. Graduation. These experiences add up […]
Read MoreHow to Showcase Distance Learning on Social Media
Our classrooms look different during the temporary school closures, but that doesn’t mean learning isn’t happening! Let’s showcase the amazing work your students and staff are doing in your district. Are you wondering how to make that work? Here’s how! Set up a designated email for social media submissions from staff. We suggest a socialmedia@yourschool.com […]
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