Facebook is changing. “Thanks, Andrea… that’s not a newsflash!” I’m specifically talking about the way that Facebook is changing in regards to safety, privacy, and security. Facebook is making improvements – and those improvements mean changes to the ways you manage your school’s Facebook page. Enter… Facebook Business Manager. After struggling with the proper set-up, […]
Read MoreManaging a Facebook Page WITHOUT a Fake Profile
I get a panicked email or phone call every other week. It always goes something like this: “I’ve been locked out of my school Facebook Page. It is asking me to verify my account and I go through the steps, but nothing happens. I can’t post any updates or photos on the Page. What can […]
Read MoreSocial Media Best Practices for Schools
The ultimate guide to setting up your school social media pages for success! The date was April 15, 2014. I published my first school social media accounts for New Auburn School District in Wisconsin: Facebook, Twitter, and YouTube. Instagram would be added in December of that year. Some might think managing social media for a […]
Read MoreStaff Social Media Guidelines for Personal Use
It has never been easier to voice your opinions to a large audience. Social media makes it easy! That makes social media a very powerful tool. But it also means another potential headache in your job as a school leader. Kim speaks for all of us with her recent question: “Hello, everyone! For our opening […]
Read MoreControlling Comments on Facebook
If you’ve ever had a pit in your stomach while checking notifications on your school Facebook page, then you’ve probably dealt with negative, problematic, and/or annoying comments. Today’s blog isn’t going to be all sunshine and rainbows, but it’s still a critical topic that all school social media managers need to deal with: Controlling Facebook […]
Read MoreWhat Photos Should I Share on Social Media this School Year?
Education looks different this school year. And our social media posts will reflect that! But what are some best practices when it comes to the images we share? Here’s a question recently posted on Facebook: Hey everyone! We want to send out a communication to our social media admins at our schools as a reminder […]
Read MoreHow to Avoid Negative Comments on Your Back-to-School Posts
OK – maybe that headline is a little misleading. I don’t know how to COMPLETELY avoid negative comments on your school social media posts that share back-to-school information. But this tip will surely help minimize the negative comments, especially from people who have no kids in your school! My tip is simply this: Your post […]
Read MoreHow to Use Facebook Premiere for Schools
Are you looking for a virtual tool to bring your community together? Facebook Premiere might be the answer! Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You get to take advantage of the benefits of Facebook Live, but with pre-recorded video, instead. […]
Read MoreHonoring the Class of 2020 – Ideas for Social Media Features!
The temporary school closures are certainly impacting students, staff, and parents across the country, but there is one group that we’re all thinking about… Our senior class of 2020. These students were looking forward to so many big events and traditions this spring. Prom. Musical performances. Spring sports. Senior trips. Graduation. These experiences add up […]
Read MoreHow to Showcase Distance Learning on Social Media
Our classrooms look different during the temporary school closures, but that doesn’t mean learning isn’t happening! Let’s showcase the amazing work your students and staff are doing in your district. Are you wondering how to make that work? Here’s how! Set up a designated email for social media submissions from staff. We suggest a socialmedia@yourschool.com […]
Read More