When I work with schools, I strongly urge them to create one district Facebook page first. The saying “don’t bite off more than you can chew” comes to mind with this advice. There are three main reasons I recommend one page: It can be a confusing world out there for your community if there are […]
Read MoreIt’s Time to Update Your Cover Photos!
School has started, and you have a million things to share on your social media channels. But have you taken time to look at your cover photo lately? Does it still show the 2016 graduates? Is it a boring old picture of your school building (not so boring if it is new, but pretty boring […]
Read MoreHow CCPS Got 50 Schools on Twitter in Three Months
Social media makes me smile. The impact it can have is priceless for schools. But while the thought of it can make me happy, the nuts and bolts of it all can be downright intimidating. Especially in a large school district. This week, I want to share the story of Collier County Public Schools with […]
Read MoreSetting up Facebook Pages: Guidelines for Teachers
Social media for schools is my passion, and I love being a resource for questions, concerns, and of course your success stories. I always let people know that I want to hear your questions, because if you are searching for an answer, I’m betting other schools out there are wondering too! One school recently reached […]
Read More10 Ways to Tell Your Story
Leveraging social media to your school’s advantage is easier said than done. With so many priorities at your school district, it is easy to lose sight of the importance of communicating the stories that are happening. As the school year starts, you cannot let this happen in your district. This month, I had the privilege […]
Read MoreFirst Day of School Twitter Campaign – #214FirstDay
The first day of school is almost here, and it can seem almost impossible to capture all of the excitement. Well, one high school district in Illinois figured it out, and this week I’m going to share it with you! This is part of the Feature My School campaign, where I get great stories from […]
Read MoreBack to School Promotion for Social Media
It’s that time of year. We are all headed back to school soon. While the excitement is high, it is time to fully engage your students, teachers, parents, and community with your social media channels. To make the execution of these strategies a bit easier, I suggest you reach out to some high school organizations […]
Read MoreLeading Through Communications: NSPRA 2016 Lessons Learned
What happens when you assemble over 1,000 people from North America who are all dedicated to school communications? Well, one little blog entry from me can hardly do it justice, but that doesn’t mean I’m not going to try. Last week in Chicago, the National School Public Relations Association held its annual seminar. This group […]
Read MoreVideo – The Key to More Engagement
One of the most common questions from schools is this: How can I get more engagement from our followers? Engagement leads to more views, and this reach is one of the most critical metrics that schools use to define success. The goal is to reach thousands of people each week with your posts, but it […]
Read MoreFeature My School – School District of Amery, Wisconsin
There is always something special happening at schools. Always! Great students. Awesome teachers. Incredible moments. In our efforts here at #SocialSchool4EDU to further promote inspiring stories from schools celebrating their students and connecting their communities with social media, we are now reaching out to you. Think of it like a self-nomination program. The goal is […]
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