This is a guest post by Madison Carr. It’s one of the hot topics of our time: school choice. As states continue to pass legislation that expands a family’s education options, schools are facing more competition than ever before. When competition increases, marketing efforts can stall out, and you might feel like you’re spinning […]
Read MoreCase Study: Morton School District
How One Rural School District is Reaching Thousands of People on Social Media John Hannah has been the superintendent of Morton School District in rural Washington for the past ten years. Morton is a small logging community between Mount St. Helens and Mount Rainier. This school district experienced significant shifts during and after the COVID-19 […]
Read MoreWhy Marketing and Communications are More Important Than Ever for K12 Schools
School communicators should have the most secure jobs in education. Your role is foundational to the very survival of your institution, no matter if you’re working for a public, private, or charter school. Why? The pandemic completely upended the education system. Enrollment trends, parent expectations, and even birth rates have shifted how schools market themselves […]
Read MoreMeet the 2024 MVPs of School Social Media
It’s that time of year again! As we celebrate the close of another academic year, it’s also time to shine a spotlight on the extraordinary social media moments from schools across the country and beyond. Prepare to be inspired and pick up valuable insights that you can weave into your own storytelling strategies as you […]
Read More5 Things I Hate About My Role in School Social Media
No matter how cool our job is, sometimes it’s not all sunshine and roses! I bet you would LOVE to wave a magic wand and get rid of a few annoying aspects of your job – like blurry photos and “urgent” requests that aren’t really urgent – right?! Now, I’ve been working in the trenches […]
Read MoreWhy (and How) to Celebrate School Communicators Day on Social Media
✔️ School Bus Driver Appreciation Day ✔️ Teacher Appreciation Week ✔️ School Principals Day ✔️ National School Counseling Week But what about School Communicators Day? I’m willing to bet that as a school communicator, you’re celebrating these special recognition days but may have let School Communicators Day slip through the cracks. (It’s held on the […]
Read More10 Ideas for Celebrating Teacher Appreciation Week on Social Media
Teacher Appreciation Week is coming up quickly! As I’m writing this in 2024, this year’s dates are Monday, May 6 to Friday, May 10. Teacher Appreciation Week is usually the first full week in May. Many districts have internal appreciation events and initiatives – but as a school PR professional or social media manager, you […]
Read MoreHow to Create a “Day in the Life of a Teacher” Social Media Feature
As Teacher Appreciation Week approaches, I want to share a fun, interactive post idea that will not only engage your school community but also shine a spotlight on the incredible educators in your district. Trust me, this one’s a winner! The brainchild of Erin Woodiel, Creative Services Specialist for Lee’s Summit R-7 School District in […]
Read MoreElevate Your School’s Instagram Game: 7 Must-Try Tips
Instagram isn’t just a social platform; it’s a digital canvas! While Facebook might hold the crown for being the most popular platform for school districts, Instagram is not far behind – and it’s where the visual storytelling magic happens. But let’s face it; not everyone is making the most of this platform. If you’ve been […]
Read MoreHelping Your School Board and Superintendents Navigate Social Media
This article was recently published in the January/February 2024 edition of “Wisconsin School News.” Social media. Love it or hate it, it’s here to stay, and your school should be using it to celebrate the great things happening in and out of your classrooms! I’ve been working with Wisconsin schools regarding social media management […]
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