How the #SocialSchool4EDU Membership Program Helped a Private Arizona High School Connect with Thousands on Social Media
Jennifer Bode wears a lot of hats at Arizona Lutheran Academy (ALS), a private high school with 200 students and 25 staff members in Arizona. She handles development, Booster Club, alumni relations, and the annual spring gala. And she’s also in charge of social media!
From a personal standpoint, Jen was an early adopter of Facebook, Twitter, and Instagram. She has handled the social media on behalf of ALS for years – but admits that she was “winging it” most of the time.
In June 2019, Jen joined the #SocialSchool4EDU membership program and began honing her craft. She started paying attention to social media results so she could adjust her posts based on what was (and wasn’t) working. Jen also started putting more attention on the school’s Instagram account, which has really taken off in the last two years.
Using an idea she heard about inside the group, she also launched a Facebook group for ALS alumni. Jen loves getting ideas like this from the group! She implemented a Senior Spotlight in 2020 and it really took off. One ALS Senior Spotlight reached over 10,000 people. When a page has about 2,000 followers and normally reaches 200-400 people, that was huge.
Jen has even taken her newfound knowledge of concepts like Business Manager to other organizations and churches that she helps. The lessons she’s learning in the membership program have also allowed her to have more confidence with ALS’s emergency response plan.
Finally, Jen appreciates being able to post in the private Facebook group whenever she has a question or needs to troubleshoot an issue.