“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Jean-Noel Kapferer A brand is more than a logo and school colors. A […]
Read MoreBranding Tips for Schools: Part 1
2022 School Social Media Survey Results
“Survey says…” No, this isn’t Family Feud. We are not hosting an entertaining game show where we reveal the top 5 nightmare requests that every school PR person fears of […]
Read MoreTips for Getting More Social Media Stories
School buses are warming up, families are packing kids’ backpacks, and teachers are gearing up their classrooms. That’s right – it’s Back to School Time! As we embark on a […]
Read MoreHow Lunch ‘n Learns Can Boost Staff Social Media Participation
Getting your staff involved in telling your district’s stories on social media is crucial! Whether they’re running their own accounts with your approval, submitting content to you for posting, and/or […]
Read MoreSocial Media is Like a Free Puppy – Not a Free Beer
We’re starting another school year, so cue the circus music for EVERYONE to ask about starting a new Facebook page for their classroom, team, or organization. What might seem like […]
Read MoreShould Your District Run an Official Facebook Group?
Naugatuck Public Schools is a 5,000-student district located in Connecticut. During the height of the pandemic, when it shut its doors to in-person instruction alongside the majority of U.S. schools, […]
Read MoreHow to Use Social Media to Introduce Your New School Leader
A new school principal. A new dean of students. A new school director. A new district superintendent. No matter what your school or district looks like, it’s inevitable that during […]
Read MoreCreating Consistent Summer Posts through User-Generated Content
I recently had a fan-TASTIC conversation with a school communicator extraordinaire – Erica Chandler, APR. She was a guest on my Mastering Social Media for Schools podcast and her knowledge […]
Read MoreRe-energize Your Social Media! 15 Award-Winning School Social Media Accounts
All too often, we focus on “what’s going wrong” on social media. The troublesome comments. The struggle to get consistent content. The challenge of mastering new platforms. Now it’s time […]
Read MoreSix Projects to Tackle This Summer for School Social Media
Every educator in the country is counting down the final days of the school year, eagerly anticipating summer break. It’s been an intense year, and I know you’re all looking […]
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